Category Archives: Hockey

Victory Black Rookies found in National Hockey Card Day packs

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Victory Black Larkin

By Stephen Laroche | Beckett Hockey Editor

Collectors visiting their local card store for National Hockey Card Day on February 6 may have found a surprise inside their promotional packs as Upper Deck included 10 different Victory Black Rookies featuring the biggest names from the 2015-16 freshman class.

While insertion rates for the Victory Black cards are not available, they were seeded in equal quantities in packs distributed at participating stores in Canada and the United States. The numbering for the set continues from Victory Black Rookies that were only available at the Fall 2015 Sportcard & Memorabilia Expo in November.

Which rookies made the cut for the Victory Black set? Find out after the jump. Read More »

McDavid bonus card available to collectors building e-Pack foil set

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Upper Deck ePack Logo

By Stephen Laroche | Beckett Hockey Editor

A week after the release of Upper Deck’s e-Pack website, collectors are starting to see the potential bonuses of upgrading their base cards and Young Guns to an exclusive foil parallel version.

Those that not only build a complete foil board set of 2015-16 Upper Deck Series One Hockey, but also the soon-to-be-released 2015-16 Upper Deck Series Two Hockey will receive a bonus Connor McDavid silver foil facsimile autograph card. Read More »

Eichel leads Young Guns for 2015-16 Upper Deck Series Two Hockey

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Young Guns Eichel

By Stephen Laroche | Beckett Hockey Editor

Buffalo Sabres rookie Jack Eichel is finally getting his Young Guns card, and he has plenty of company as Upper Deck has announced the lineup for the ever-popular subset’s latest installment set to come in packs of 2015-16 Upper Deck Series Two Hockey.

With a photo taken following his second professional goal that came against the Columbus Blue Jackets as the second overall pick in the 2015 NHL Entry Draft debuted back on October 12, this card is joined by 48 other Young Guns that include budding stars such as Jake Virtanen, Zachary Fucale, and the league’s latest Rookie of the Month, Louis Domingue.

Read on after the jump for a complete Young Guns checklist and for a look at some of the other rookie-themed inserts coming in packs of 2015-16 Upper Deck Series Two Hockey. Read More »

5 ways to make National Hockey Card Day a little more special, even if it’s not all for you

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National Hockey Card Day Logo

By Ryan Cracknell | Hobby Editor

Saturday, February 6 marks 2016 National Hockey Card Day. And while some free cards are definitely a big draw, you can make it more than that. Here are five simple things you can do to make the day more memorable for you and those around you.

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Box Busters: 2015-16 SP Game Used Hockey

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Join Beckett Hockey‘s Dan Hitt and Eric Norton as they rip into a box of 2015-16 SP Game Used Hockey in this latest edition of Box Busters.

What will they find inside? Watch and find out …

Trying not to get caught up in John Scott cards

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2009-10 Upper Deck John Scott Young Guns RC

By Ryan Cracknell | Hobby Editor

Remember that feeling of excitement and pride you got watching Rocky for the first time? John Scott was the real-life equivalent at the 2016 NHL All-Star Game. His story is one for the ages (with a major motion picture in the vein of The Rookie or Miracle probably being discussed at this very moment). But even in the overriding joy of the moment, if you’re a collector, it’s the kind of thing you’ll want to be careful getting caught up in.

Unless you actually like paying more for something than you have to.

Read More »

Imports Dragon offers exclusive NHL All-Star Game figures

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Rinne

By Stephen Laroche | Beckett Hockey Editor

Imports Dragon, the exclusive manufacturer of NHL and NHLPA-licensed action figures, is offering visitors of the 2016 NHL All-Star Fan Fair in Nashville, Tennessee an opportunity to own two figures of their hometown heroes.

Available for sale at the company’s booth for the first time were Premium Sports Action 6″ figures of Nashville Predators All-Stars Pekka Rinne and the show-exclusive Shea Weber featuring the 2016 NHL All-Star Game logo. Limited to 2,400 and 3,600 copies respectively, they were proving to be a hot seller at $20.00 each.

“They (the fans) have been extremely receptive,” noted Imports Dragon Brand Manager Alexandre Ouellette. “They haven’t seen anything like this in a long time. The fan base here has grown and we’re really excited. The figures are beautiful. The Pekka Rinne wasn’t an All-Star exclusive, but we made sure that the Shea Weber wasn’t out there before the All-Star Game. We wanted something special for the NHL and the fans in Nashville as well.” Read More »

The inside story of how Upper Deck’s e-Pack came to life

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Upper Deck ePack Logo feature

By Stephen Laroche | Beckett Hockey Editor

The recent announcement of, e-Pack, Upper Deck’s foray into the world of digital trading cards created waves in the hobby as it will be the first company to offer collectors the opportunity to take their virtual cards and give them the opportunity to eventually hold them in their hands.

Upper Deck President Jason Masherah was present at the 2016 NHL All-Star Fan Fair in Nashville, Tennessee to present the company’s latest initiative and discussed what motivated him to take trading cards to a new level.

“For me, the vision was to essentially bridge digital and physical,” he said. “You can’t replace a game-used jersey card. You can’t replace an autograph card digitally. It just doesn’t work and people always want those types of items, so the question was, how do you use the digital technology to make trading cards and trading card packs more accessible? The vision was if a consumer wants to be on a subway in New York and open a pack of cards, give them that ability. If you live in a town of 50 in northern Canada and you don’t have a trading card store within miles and you want a pack right now, it gives you the opportunity to satisfy that need. That’s really what this is about, getting packs of trading cards out to every possible consumer worldwide.” Read More »

2015-16 Upper Deck Hockey binders include exclusive Super Snipers inserts

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2015-16 Upper Deck Hockey Binder Package

By Ryan Cracknell | Hobby Editor

When it comes to sports cards, binders are out there, just not in large quantities. They’re much more common on the entertainment side of things where companies like Rittenhouse and Cryptozoic have a history of producing them for virtually all of their releases. But a curious thing happened at the store last week when I found a 2015-16 Upper Deck Hockey binder package.

It’s not fancy, but it did include some nice extras, particularly for new collectors. And, yes, there are exclusive cards inside as well in the form of Super Snipers inserts.

Read More »

The NHL All-Star Game has a strong cardboard history

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NHL All-Star Game Doug Smail

By Stephen Laroche | Beckett Hockey Editor

For 25 years, hockey collectors have been able to experience the excitement of the NHL All-Star Game at home with their cards and as strange as it seems, it started with one of the most-maligned sets of all-time, 1990-91 Pro Set Hockey.

During the Parkhurst, Topps, and O-Pee-Chee era that lasted nearly 40 years, the NHL All-Star Game was an afterthought to trading card manufacturers. While there was occasionally recognition for players who made the First or Second All-Star Team at the end of a season, the game itself was never commemorated on cardboard until the hobby boomed. With each card maker looking for an edge to draw in collectors, Pro Set was able to get photography of all 40 players that appeared at the 1990 NHL All-Star Game, which was held in Pittsburgh.

Since Pro Set rushed their debut release to market, there were a few regrettable errors made along the way. In addition to a couple of factual errors that were never corrected, the Jari Kurri card was updated to reflect his signing with the Milan Devils and the spelling of Shayne Corson‘s name was fixed. The biggest error of them all, though, was not rectified as Doug Smail‘s photo is on the Thomas Steen card. Steen did not appear due to injury, so Smail was a last-minute replacement and Pro Set declined to confirm this fact when producing their cards. Read More »

2015-16 SP Game Used Hockey Short Prints

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2015-16 SP Game Used Hockey Box

By Ryan Cracknell | Hobby Editor

2015-16 SP Game Used Hockey lives up to its name with a configuration that is focused solely on autographs and memorabilia cards. Outside of base cards that are numbered to the player’s jersey number, everything else has either a signature or some sort of relic embedded in it.

Most of these are serial numbered but some are not. That means 2015-16 SP Game Used Hockey short prints.

Read More »

2016 NHL All-Star Fan Fair offers fun for collectors

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Fan Fair

By Stephen Laroche | Beckett Hockey Editor

On Thursday, hockey fans in the Nashville area will be able to walk into the Music City Center for the 2016 NHL All-Star Fan Fair and there is a chance to celebrate the game and meet some of its biggest stars.

In addition to the excitement planned at the Upper Deck booth that was announced late last week, attendees will be able to purchase officially licensed 2016 NHL All-Star Game-themed memorabilia on site in addition to items featuring all 30 NHL teams. Imports Dragon will be present demonstrating how the game involving their new line of hockey figures is played and there is also the chance to purchase an exclusive Shea Weber figure that is only available at the 2016 NHL All-Star Fan Fair. Fans of lapel pins will certainly converge on the WinCraft Pin Trading zone and there are 20 exclusive designs to collect. An opportunity to bid on one-of-a-kind pieces of memorabilia will be made available through NHL Auctions as well. Read More »

Box Busters: 2015-16 Upper Deck Trilogy Hockey

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Join Beckett Hockey‘s Eric Norton and Matt Bible as they rip into a box of 2015-16 Upper Deck Trilogy Hockey in this latest edition of Box Busters.

What will they find inside? Watch and find out …

2015-16 Upper Deck SP Authentic Hockey to deliver the game’s hottest ink

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2015-16 Upper Deck SP Authentic Hockey McDavid FW

By Stephen Laroche | Beckett Hockey Editor

One of this season’s most-anticipated releases, 2015-16 Upper Deck SP Authentic Hockey is ready to offer up a strong selection of signatures from the biggest names in the game along with the hottest rookies.

With an expected release date of May 11, 2015-16 Upper Deck SP Authentic is expected to have a hit or short printed base card in every pack. On average, there are three autographs per box and at least one serial-numbered chase card. Upper Deck has added a few new autograph concepts, including signed booklets, and each case is expected to yield a pair of hard-signed patch autographs. Read More »

Upper Deck announces 2016 NHL All-Star Fan Fair plans

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Fan Fair

By Stephen Laroche | Beckett Hockey Editor

The 2016 NHL All-Star Game is coming next weekend and in advance of the mid-season classic, collectors in Nashville, Tennessee will be able to interact with staff from Upper Deck at the 2016 NHL All-Star Fan Fair.

Beginning on Thursday, January 28, the company has announced its plans for fan-friendly activities that will take place over four days of hockey-related action at the Music City Center. Included in the company’s schedule are an extensive wrapper redemption program and a pair of free autograph signings from two of the hobby’s hottest young stars.

What players will be signing at the Upper Deck booth at the 2016 NHL All-Star Fan Fair? Find out after the jump. Read More »

Artemi Panarin Rookie Cards and Beyond

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Artemi Panarin Rookie Cards Header

By Ryan Cracknell | Hobby Editor

Although Connor McDavid is still the focal point of the 2015-16 NHL rookie class, his injury has shifted some of the attention to other standout freshmen. Artemi Panarin rookie cards are among them.

After getting off to a strong start with the Chicago Blackhawks, a team that certainly helps his hobby standing, Panarin hasn’t let up. He’s leading all rookies in goals, assists and points. In fact, he’s among the leaders in points in all of the NHL. There’s still lots of hockey left to play, but Panarin is a likely clear Calder favorite at this point.

While there are already plenty of Artemi Panarin cards available, collectors can expect plenty more before Upper Deck wraps up their 2015-16 hockey card calendar.

We’ve highlighted the Artemi Panarin rookie cards and some of his other inserts and pre-rookie cards to give you a overview of some of his key early cardboard.

Read More »

NHL to auction Winter Classic-themed jerseys to benefit injured Denna Laing

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Denna Laing

By Stephen Laroche | Beckett Hockey Editor

Tonight, the Montreal Canadiens and Boston Bruins will face off for the first time since the 2016 Winter Classic and both teams are coming together for a cause greater than the game itself – supporting the injured Denna Laing of the Boston Pride.

Laing was hurt during the Outdoor Women’s Classic on December 31 between NWHL and CWHL clubs at Gilette Stadium and has a long recovery process ahead. Both NHL teams are signing the Winter Classic-themed jerseys they wear tonight and they will be auctioned off for her benefit. Read More »

2015-16 Upper Deck Black Hockey marks the return of a hobby favorite

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2015-16 Upper Deck Black Panarin

By Stephen Laroche | Beckett Hockey Editor

A familiar name is coming back to card stores soon with 2015-16 Upper Deck Black Hockey and at a first glance, it is certainly striving to be better than ever with visually striking rookie and autograph content.

Presently scheduled as a mid-April release, 2015-16 Upper Deck Black Hockey is expected to yield one base card and a Lustrous Rookies card along with four more autograph or memorabilia hits in each box. If that was not compelling enough, every card in this product will be hard-signed. Read More »

2015-16 Leaf Metal Hockey to showcase the game’s prospects and legends

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2015-16 Leaf Metal Hockey Eichel_Base_Auto

By Stephen Laroche | Beckett Hockey Editor

Following a strong debut last season, Leaf Trading Cards is bringing back their solid mix of hockey’s brightest prospects and many of its greatest legends with 2015-16 Leaf Metal Hockey.

Set to be unleashed on the hobby in March, 2015-16 Leaf Metal Hockey will have five autograph cards per box. Printed using the company’s metal technology that has been well-received in other sports as well, the roster of talent is set to include 2016 NHL Entry Draft prospects from the Canadian Hockey League like Alex DeBrincat, Jakob Chychrun, Julien Gauthier, Michael McLeod, and Matthew Tkachuk. On top of that, there will be cards of hot Finnish prospect Jesse Puljujarvi and future draftees such a Nolan Patrick and Joseph Veleno. Read More »

2015-16 In The Game Final Vault Hockey ends a chapter of hockey card history

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Logo

By Stephen Laroche | Beckett Hockey Editor

All things inevitably come to an end, and in the case of the old incarnation of In The Game, a era of hockey card history is about to close with the release of 2015-16 In The Game Final Vault Hockey.

A product born out of some controversy regarding the liquidation of the company’s cardboard assets where questions arose about production numbers once some additional cards were hitting the secondary market, Dr. Brian Price decided to go out and buy back as many of those cards as possible in an attempt to smooth things over with collectors. As a result of this effort, they will be placed into a last release which includes 10 stamped and limited cards inside each box. Read More »

Tomorrow’s prospects to be found in 2015-16 Upper Deck AHL Hockey

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Nylander

By Stephen Laroche | Beckett Hockey Editor

Many of the NHL’s big names experience an apprenticeship in the American Hockey League and hockey card collectors have a chance to collect tomorrow’s stars before they get their official rookie cards with 2015-16 Upper Deck AHL Hockey.

Coming to card stores in March, each 20-pack box will be loaded with inserts and autographs. Traditionally, products like this have a strong following among prospectors and while Upper Deck has yet to incorporate a game-used memorabilia component, there are plenty of signed cards to appeal to those busting packs.

Read More »

Jack Eichel’s first Sabres jersey sold at auction

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Jack Eichel

By Stephen Laroche | Beckett Hockey Editor

Buffalo Sabres rookie Jack Eichel made a strong impression in his first NHL game by scoring a highlight reel goal against the Columbus Blue Jackets back on October 8 and the jersey he wore that night sold for a whopping $39,112.00 via NHL Auctions on January 11.

The auction was for a good cause as proceeds were to benefit the Buffalo Sabres Foundation. The sweater had been worn in home games leading up to November 25 and as a special bonus, a patch signifying that it is Eichel’s first jersey was sewn inside. Read More »

2016 Leaf Best of Hockey to combine premium buybacks with Jack Eichel autographs

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2016 Leaf Best of Hockey Eichel Auto

By Stephen Laroche | Beckett Hockey Editor

In February, 2016 Leaf Best of Hockey is scheduled to hit store shelves and the buyback product is set to take things to a new level with the inclusion of cards of Buffalo Sabres rookie Jack Eichel.

Back in August, Leaf Trading Cards caused shock waves within the hobby by signing the second overall pick in the 2015 NHL Entry Draft to an exclusive autographed trading card deal and each pack of 2016 Leaf Best of Hockey is set to include either a limited base or autograph card of the first-year phenom. Each sealed case will feature one or more autographed Eichel cards. Read More »

Box Busters: 2015-16 Black Diamond Hockey

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Join Beckett Hockey‘s Dan Hitt and Eric Norton as they rip into a box of 2015-16 Black Diamond in this latest edition of Box Busters.

What will they find inside? Watch and find out …

2015-16 Upper Deck MVP Rookie Redemption checklist announced

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2015-16 Upper Deck MVP Rookie Redemption

By Stephen Laroche | Beckett Hockey Editor

The summer release of 2015-16 Upper Deck MVP Hockey saw a great deal of hype for offering the first #1 Draft Pick redemption cards for Connor McDavid, and as a result, some collectors may have overlooked the presence of 2015-16 Upper Deck MVP Rookie Redemption cards representing each of the National Hockey League’s divisions.

Upper Deck has announced the checklist for these redemptions and each one redeemed is good for eight rookie cards. Naturally, there is a McDavid that will be delivered to those that sent in their code for the Pacific Division redemption, but the Atlantic Division card may see some heavy action due to the presence of both Dylan Larkin and Jack Eichel. The 2015-16 Upper Deck MVP Rookie Redemption cards were seeded at a rate of 1:384 packs.

Read on after the jump for a complete checklist. Read More »

How the 1990-91 Upper Deck World Junior Champions subset changed hockey cards forever

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1990-91 Upper Deck Canadas Captains

By Ryan Cracknell | Hobby Editor

1990-91 marked a new era for hockey cards. That was the year that Topps and O-Pee-Chee were joined by Score, Pro Set and Upper Deck in the NHL card market. The new competition meant companies were looking to get an edge. And while there was plenty of change that year, it was the 1990-91 Upper Deck World Junior Champions subset that, arguably, made one of the most lasting impressions.

Read More »

Bring on the rookie cards! 2015-16 NHL rookie debut tracker

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F1PG6

By Ryan Cracknell | Hobby Editor

One of the nice things about hockey is that there isn’t a lot of confusion when it comes to NHL rookie cards. Simply put, players don’t get to appear in an NHL set before they debut with their big club.

Even though many knew heading into the year, the list of 2015-16 NHL rookies is still shaping up to be a strong one.

Connor McDavid is the obvious big name. An NHL rookie hasn’t had this much hype since Sidney Crosby. And while the future looks bright in Edmonton, Jack Eichel, the second pick in the 2015 draft, is off to a hot start in Buffalo. Other rookies making their presence known early in the season include Dylan Larkin (Detroit), Nikolaj Ehlers (Winnipeg) and Artemi Panarin (Chicago).

In an effort to help you keep tabs on who is now eligible for rookie cards in 2015-16 NHL products, here’s a list of players who have made their debuts this season.

Read More »

Teemu Selanne joins Upper Deck Authenticated roster

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Teemu Selanne

By Stephen Laroche | Beckett Hockey Editor

Retired NHL legend Teemu Selanne is one of the greatest internationally-trained performers the game of hockey has ever seen and his autograph has consistently been in demand since he broke into the league with the Winnipeg Jets back in 1992-93.

That season was a magical one as he established a freshman standard with 76 goals and when he scored his 54th of the year to shatter the mark set by Mike Bossy back in 1977-78, he picked up his stick like a rifle in order to celebrate the milestone. It was a great moment in hockey history and it, along with several of Selanne’s accomplishments, are being celebrated via an autograph memorabilia deal with Upper Deck Authenticated. Read More »

Upper Deck reveals 2016 Winter Classic card store promotion

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2016 Winter Classic Chara

By Stephen Laroche | Beckett Hockey Editor

The National Hockey League will ring in the New Year with the 2016 Winter Classic on January 1 as the Boston Bruins host the Montreal Canadiens. Not only will Upper Deck be present at the event, but fans that are unable to attend in person can get in on the action with a pair of regional five-card sets.

Available as a gift with purchase from local card shops in the Montreal and Boston areas, collectors will receive a pack of five of Upper Deck’s 2016 Winter Classic cards containing players from their nearby NHL team. For fans of the Canadiens, look for cards of veterans P.K. Subban, Max Pacioretty, Lars Eller, and Andrei Markov along with rookie goaltending sensation Mike Condon. South of the border, Bruins supporters will receive cards of Zdeno Chara, David Pastrnak, David Krejci, Brad Marchand, and Tuukka Rask. Read More »

Acetate is back again with 2015-16 Upper Deck ICE Hockey

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2015-16 Upper Deck ICE Hockey Eichel

By Stephen Laroche | Beckett Hockey Editor

Acetate cards have long been a favorite of hockey card collectors and last season, Upper Deck brought back its iconic ICE brand after several seasons of being a box topper pack. With a significant rookie class, 2015-16 Upper Deck ICE Hockey is bound to carry on the brand’s fine tradition once it is released in mid-April.

While the ICE Premieres rookie cards are a major draw, each eight-pack box will also contain one autograph card and one memorabilia card. On top of that, Upper Deck is also offering up the second wave of Exquisite cards as an additional incentive to tear open some wrappers.

Read More »

Universal Distribution reveals early Youth Hockey Sponsorship Program details

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Youth Hockey Sponsorship Program Universal Distribution Upper Deck

By Stephen Laroche | Beckett Hockey Editor

Supporting kids in their quest to make it to the NHL or even simply enjoy the game is not always possible without the kind support of the community and card stores everywhere often consider throwing their time, money, and effort behind a local club. Universal Distribution is partnering with Upper Deck to create a Youth Hockey Sponsorship Program and dealers can receive recognition and, potentially, prizing, when they help make some dreams become a reality.

Universal and Upper Deck will combine to provide up to $500.00 in support money to sponsor a house league kids team and a lucky dealer could win an athlete appearance involving both their store and team in addition to special product and prizing for promotions held in-store. The initiative is also supported by the National Hockey League Players’ Association. There will also be a web page that is dedicated to the program and participating dealers will receive promotion on it. Read More »

2015-16 Leaf Ultimate Hockey marks rebirth of premium brand

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2015-16 Leaf Ultimate Hockey Eichel

By Stephen Laroche | Beckett Hockey Editor

After originally being developed by In The Game, hockey’s original high-end brand is undertaking a major transformation and 2015-16 Leaf Ultimate Hockey could turn some heads with an extremely limited print run and plenty of autographs and vintage memorabilia.

It appears that Leaf has taken the original concept and blown it up and made it more of its own creation, effectively bringing a close to the original Ultimate Memorabilia era. One of the biggest changes collectors can expect to see within 2015-16 Leaf Ultimate Hockey is the elimination of both the base set and a switch from slabs to one-touch magnetic holders. Expected to be released in early February, every box is prepared to yield a pair of three-card packs that delivers a total of three autograph cards and a trio of memorabilia cards. The print run is limited to a total of 250 boxes that will contain six boxes each. Read More »

Collector inspired by Hockey Card Stories

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Hockey Card Stories Wright and Reid

Collector David Wright poses with author and sportscaster Ken Reid

By Stephen Laroche | Beckett Hockey Editor

Sportscaster Ken Reid‘s book, Hockey Card Stories, was a hit when it was released last year as it told the tales behind many classic hockey cards with input from dozens of retired players. Readers appreciated the trip down memory lane and in the process, both active and lapsed collectors went back to their boxes and binders to wax nostalgic.

In the case of collector and hobby blogger David Wright, it provided some inspiration to take on a challenge at the recent Fall 2015 Sportcard & Memorabilia Expo. One of his goals for the show was to go out and find a copy of every card Reid covered and explained the motivation behind his quest.

“The insatiable need this hobby generates is to gather and collect,” he said. “The thrill of setting a goal, as a collector, and working your way towards completing it to the best of your ability. After having read Ken’s book last year it was an idea that immediately popped into my head, but was quickly shuffled in among all the other thoughts and ideas we all get every day. At this year’s Toronto Expo I knew the focus of the majority was going to be on Connor McDavid and Upper Deck Series One Hockey in general, and rightfully so. I needed something else to busy my time for the three days of Expo. So, I decided to build my Ken Reid collection.” Read More »

Rookie and celebrity autographs highlight 2015-16 Upper Deck Contours Hockey

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2015-16 Upper Deck Contours Hockey Domi Patch

By Stephen Laroche | Beckett Hockey Editor

Upper Deck is adding an all-new release to its lineup this season and 2015-16 Upper Deck Contours Hockey is bound to make a strong impression within the hobby with plenty of die-cuts, colorful patches, and autographs from both hockey players and celebrity fans of the fastest game on ice.

With one autograph or memorabilia card along with one parallel or Rookie Resume card per pack, 2015-16 Upper Deck Contours Hockey is delivering the hits. The presence of a remarkable rookie crop is potentially going to help foster its appeal beyond the traditional hockey card collecting community and there will be some strong pulls from players such as Connor McDavid, Max Domi, Artemi Panarin, Dylan Larkin, and Jack Eichel.

Read More »

National Hockey Card Day is back again in 2016

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National Hockey Card Day Larkin

By Stephen Laroche | Beckett Hockey Editor

National Hockey Card Day is back again in 2016 and North American collectors will once again be able to visit their local card shop on Saturday, February 6 to celebrate the hobby with bonus packs created by Upper Deck. This season, the popular promotion will take place on the same day in the United States and Canada and each country has specific 15-card sets featuring top stars and rookies along with the game’s legends.

No matter what side of the border a collector is on, they will have an opportunity to receive a special 16th card when making an in-store purchase of at least $10.00. At American shops, the bonus comes in the form of a Jack Eichel Memorable Moments card while participating Canadian stores will get a Connor McDavid Memorable Moments card. With interest in hockey cards being greater than usual in 2015-16, it is expected that there will be bigger crowds at card stores looking to score these packs.

“It is extremely exciting to support our retailers on National Hockey Card Day,” said David Vatri of Universal Distribution. “National Hockey Card Day is an important promotion for many reasons. It is superb exposure for the industry and the retailer and an opportunity for retailers to interact with their community, lapsed or casual collectors. It is also an opportunity to give consumers a very positive experience and is a celebration of a national pastime.” Read More »