Panini Authentic, Denver Broncos ink exclusive deal for game-used gear


By Susan Lulgjuraj | Beckett Football Editor

Denver Broncos fans will have a new place to go for game-worn memorabilia.

Panini Authentic has taken over as the exclusive provider of game-worn gear for the Denver Broncos, Panini America announced Thursday.

Items such as jerseys and helmets of Peyton Manning, Von Miller and Eric Decker will be made available soon for collectors within the coming days.

“We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors,” said Mark Warsop, CEO of Panini America in a statement

Panini Authentic is the memorabilia division of the company. It focuses on autograph and game-used items and already has partnerships with basketball’s Kobe Bryant, Kevin Durant, Blake Griffin and the Dallas Mavericks, and football’s Andrew Luck.

The company continues to add various partners to its Panini Authentic line.

“Our utmost priority throughout this process was identifying a partner that cared as much about protecting the integrity and collectability of our memorabilia and brand as we did,” said Mac Freeman, Denver Broncos Senior Vice President of Business Development in a release. “Clearly, Panini America and its Panini Authentic division is that partner. They are a recognized leader in the world of sports cards, collectibles and memorabilia, and their commitment to authenticity will benefit Broncos fans.”

Susan Lulgjuraj is an editor of Beckett Football. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook.


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  1. Matt 10 January, 2013 at 21:19

    More sets should add in redemptions for game-used jerseys, helmets, bats, etc! Would be super cool

  2. JayKayZee 11 January, 2013 at 07:20

    Does this have an impact on other card companies having game-used materials for their products??

    • Susan Lulgjuraj 11 January, 2013 at 09:45

      The only impact I could see is that maybe the other companies might have to buy from Panini to get game-used stuff in their product, but companies have used other outlets to get game-used stuff.

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