Panini Authentic, Denver Broncos ink exclusive deal for game-used gear
By Susan Lulgjuraj | Beckett Football Editor
Denver Broncos fans will have a new place to go for game-worn memorabilia.
Panini Authentic has taken over as the exclusive provider of game-worn gear for the Denver Broncos, Panini America announced Thursday.
Items such as jerseys and helmets of Peyton Manning, Von Miller and Eric Decker will be made available soon for collectors within the coming days.
“We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors,” said Mark Warsop, CEO of Panini America in a statement
Panini Authentic is the memorabilia division of the company. It focuses on autograph and game-used items and already has partnerships with basketball’s Kobe Bryant, Kevin Durant, Blake Griffin and the Dallas Mavericks, and football’s Andrew Luck.
The company continues to add various partners to its Panini Authentic line.
“Our utmost priority throughout this process was identifying a partner that cared as much about protecting the integrity and collectability of our memorabilia and brand as we did,” said Mac Freeman, Denver Broncos Senior Vice President of Business Development in a release. “Clearly, Panini America and its Panini Authentic division is that partner. They are a recognized leader in the world of sports cards, collectibles and memorabilia, and their commitment to authenticity will benefit Broncos fans.”