Hobby or Retail? Which One to Choose When It Comes to Sports Card Boxes

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One of the questions a lot of new collectors have (and some veteran collectors, too) is whether they should buy hobby boxes or retail boxes when it comes to sports cards. And the answer, like much in the hobby, is that it depends.

Sports Card Hobby Boxes vs Retail Boxes

First you need to look at your budget. That could answer your question right there. If your budget is $100 and the hobby box is $150 versus $20 for a retail blaster, then it’s retail. Or nothing. Or waiting until you save up the $150.

Next, it’s what types of cards you’re looking for. While there are similarities in both types, generally speaking, hobby has more of the fancy stuff like autographs and memorabilia. But a lot of retail products have them as well.

The question between hobby and retail can also vary from product to product. Occasionally, it can turn out that a retail configuration is generous when it comes to hits or there’s an exclusive insert or parallel that makes them more compelling.

You’ve got several things to consider when it comes time to choosing. Here are some of the things to think about and consider.

Hobby Boxes


More Autographs and Memorabilia — Usually

While all cards are geared at collectors, hobby configurations are aimed more at the hardcore collector. That means they generally focus on the premium aspects of a product like autographs and memorabilia cards. Odds of finding them are usually easier as well.

Most hobby products today promise, at minimum, one signature or relic per box. On the other hand, a retail blaster box might give you a manufactured patch card or somewhat generic swatch. Or it might just give you a handful of packs. Even if you’re ripping loose packs, dozens of retail packs might not give a whiff of any ink or premium content.

2019 Topps Series 1 Reverence Red Aaron Judge

Levels vary, but if you simply break it down to how much you spend for a hit, it’s likely to be less with hobby. It’s important to note that’s across a span of time. Sure, there are instances when that single hanger pack from Target yields something huge. But that’s  the exception.

Premium Exclusives and Products

Not only are high-end cards usually more plentiful in hobby configurations, often it’s the only place you’re going to find them. And it’s not always autographs and relics. Sometimes it’s parallels or scarce inserts.

For a lot of products, everything is a hobby exclusive. That’s because it’s the only configuration. High-end releases usually go this way. You’re not going to find a retail version of National Treasures or Transcendent. Even a lot of mid-range products like Finest are hobby-only.

2018 Panini National Treasures Football Saquon Barkley RPA

You’re Supporting Small Business

This is important and something that might not cross your mind right away. But it should.

When you buy hobby from your local card shop or online breaker or dealer, you’re supporting small businesses. While card shops might not be as plentiful as they once were, they’re still a backbone in the hobby. By supporting your local card shop, you’re helping that store owner and their staff. You’re putting food on their tables, you’re creating local jobs, you’re putting money directly into your community.

Yes, the Walmarts and Targets of the world do employ a lot of people. But heading to your local card shop or supporting an online retailer or breaker isn’t going to do much to change that. Sports cards are a small piece of the retail juggernaut.



You’re going to get more premium content from hobby boxes, but it comes at a price. A lot of hobby products today start at $100 per box and go up from there. Even the accessible products are generally $50 or more. Compare that to the average retail box that is less than $30.

So if you’re casually interested in sampling a product, hobby can be an expensive way to go. This is particularly true if your expectations are low as far as hits go. For many, it’s a lot easier to make a spontaneous $20 purchase than a $50 one.


The days of a card shop in every town are gone. Some large cities might have just one — and it’s probably a long drive away. For most collectors, heading down to the store for a handful of packs or box isn’t easy anymore. As a result, hobby products might not be a direct option.

Yes, there’s the internet and it’s a beautiful thing. But there’s also shipping involved, which raises the price. And those that do offer free shipping might require you spend a certain amount. Usually, it’s boxes only as well.

That makes those on-the-spot purchases tough. And if you really like a product and want to buy more, ordering through the mail doesn’t have nearly the same instant gratification like hitting up the shop.

There’s another challenge that sometimes comes through with availability, even if you do have a shop nearby. Hot products can sell out fast. So if you’re busy on release day or you catch wind a little late, you could still be out of luck. For small business owners, having lots of expensive stock sitting around isn’t ideal so ordering is done very carefully. When a product is allocated, they might not even get the amount they were hoping for.

Retail Boxes



There aren’t a lot of retail boxes that would be considered expensive. Even with card makers experimenting with a few different configurations, including some that are similar to hobby, the average retail blaster box is going to be somewhere between $20 and $30. Hanger packs are generally in the $10-$15 range. Single packs can be found for $3 or less.

While the content is going to be different, retail often an affordable option for many. It might also be a way to try something out to see if you want to delve deeper into a more expensive hobby box afterwards.

Easier to Find

Once upon a time, card shops were a part of almost every community. But those numbers have shrunk significantly since the early 1990s. Perhaps the biggest advantage for retail is that the big stores are everywhere.

Combine that with the lower price they usually come with and it makes a small sports card purchase an easy add-on when you’re buying a jug of milk, box of diapers or underwear multi-packs that may or may not come with cards of their own.

If you don’t see sports cards out in the wild, you’re less likely to buy them. This is especially true for a potential new collector or someone who has been out for a while and isn’t accustomed with how the Internet shapes a lot of the hobby today. By being front and center in a lot of big chain stores gets cards in front of people. And that spontaneous pack purchase might trigger something and, in turn, bring someone back into the hobby fold.

Tough Exclusives

Retail packs often have some exclusives of their own. While they’re not usually the types of cards that a lot of collectors equate with the big stuff (ie autographs and memorabilia), some of these cards can prove to be popular over time. Look at the Topps Baseball Target Red parallels from a few years ago. Or some of the Panini Prizm colors you can’t find in regular hobby boxes.

2011 Topps Update Target Red Mike Trout B

Retail is a place where you can find some solid value or just plain cool cards that, in the long run can be coveted due to their perceived rarity. Part of that is because a lot of retail buyers are collectors who aren’t necessarily selling on the side — at least as much. These retail cards are just as likely to be filed away in a box or tucked in a binder.


Less of the Big Stuff

One of the big pros on the hobby side is one of retail’s weaknesses. Autographs can be scarce. In a lot of products, regular memorabilia can be too. Take something like Topps Baseball that’s plentiful on both fronts. A regular hobby box will give you one signature or relic. A retail blaster usually yields a manufactured relic. But if you want an autograph or a swatch from a game-used relic, they might not even be available. And, as already mentioned, if they are, the odds can be long.

Unpredictable Shelf Life and Timing

Products can surface early at retail in one part of the country and be weeks late in another. Sometimes, you might not see a product at all. And even if your local Walmart does get some, they may sell out fast and not restock. Or maybe that restock will show up weeks later.

For many retail can be unpredictable. And that can be frustrating.

Hobby can be the same way in one sense. But shop owners can usually give you a good idea of when something will arrive, whether that’s a new release or a re-stock. They might even hold some for you.

On the flipside, a lot of the staff at retail stores probably know little about sports cards. And with outside people supplying them, the stores themselves might not know exact timetables.

Pack Searchers

Unfortunately, pack searching is a big problem at a lot of retail places. People go rummaging through packs looking for the hits. Not only does this create an uneven playing field, their searching methods can damage the left behind packs. Even if you’re not strictly chasing the big stuff, knowing that there’s no opportunity to find any at all can take away some of the fun.

Not even blaster boxes are immune to deception. Sometimes they be purchased, pillaged, resealed and returned. In turn, the stores put them back on the shelf to be bought once again by unsuspecting collectors. It’s one of the problem with loose return policies major retail chains have.

When It Comes to Sports Cards, Hobby vs. Retail Really Isn’t Really a Debate

Hobby and retail both have their pros and cons. The biggest things to consider are what you are looking for from a box of cards and what you’re willing to spend.

Those two things will likely formulate just about every wax purchase decision.

If you’re into premium cards, hobby is probably where you’re going to gravitate towards most often because that’s where you’re going to find them. But if you are a casual collector who likes to try a pack or two, pulling them off the shelf when you walk by the retail card aisle will probably work just fine. Just know there might be a hobby shop in your area that has more if you’re looking to delve in a little more.

When you click on links to various merchants on this site, like eBay, and make a purchase, this can result in this site earning a commission.

Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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  1. Hoodstrong69 16 April, 2019 at 14:39

    Having been a business owner, I sympathize with the card shops…the problems come from the manufacturer and their overall pricing..i don’t think they are looking at the big picture. If this continues(pricing) there will be no collector’s in a generation or two..kids, who the hobby is supposed to be for, won’t be able to afford card shops, retail will be gone and there won’t be any new collector’s…kids are all but forgotten in the grand scheme of things..watching YouTube video breaks/openings makes me sick..If they don’t get the rookie refractor auto’d variated parallel celebrating the day Mickey mantle wore his first jock relic serial #’d to 3, they lose their minds..

  2. Ron 13 September, 2019 at 09:12

    I completely agree. I am a product of the 80’s and 90’s and my prime collecting years were during the boom which I’ve come to terms with but what scares me as a collector is the hobby’s absolute disservice to kids and the future of collecting. The hobby cannot be relegated to a bunch of thirty-something dudes sitting around opening boxes that cost them $200+, it cannot and will not sustain that way. I’d really be curious to see some microeconomic analysis done in regards to the hobby and the industry just so I can feel more comfortable about hanging on to my Barry Bonds rookie cards and before buying anything of Pete Alonso.

  3. Callum Palmer 5 November, 2019 at 20:05

    To answer this question, I think you need to ask yourself what type of cards are you looking for. I’d look for a smaller place as there would be a higher chance of getting something rare or autographed. There might be a place near me that I should go check out and I think I’ll see about doing that soon.

  4. James 21 February, 2020 at 10:15

    Buying a box of baseball cards > is topps or bowman > and hobby or retail ? is best just starting to collect and if i deside to sell or trade is ebay a good place to go too

    • Ryan Cracknell 24 February, 2020 at 01:09

      @James – Both are very different products. If you want current players, go Topps. If you’re into prospects, probably Bowman. If you’re concerned most about autographs and high-end stuff (and it’s in your budget), probably hobby. If you’re just looking for cards, retail will have more configurations at a smaller price tag.

  5. Bobby 10 October, 2020 at 07:06

    Ron and Hood your comments are rediculous The hobby isn’t “meant” or “just” for kids. If you don’t like the prices don’t buy. There are plenty of different packs for $1.99 or around there that they can buy. A kid in the hobby doesn’t need a auto from National treasures anyway. Your keeping the times the same when now most don’t even want to collect they just want to go play there Nintendo or iPad.

  6. Shane A Kaptur 21 April, 2022 at 09:00

    i have been asking myself this same question for sometime and i finally got my answer, hobby it is and occasionally i will toss in a retail now and then. i have had a very hard time pulling hits from everything i buy. i so bad want a one of one or a print run of 5, 10, 15, 25, 50, and so on. those are extremely hard to pull. i do not understand why it is that sellers oinline seem to always have the top cards such as autos, relic, three color game warn material on a card . i am either unlucky or i am purchasing the wrong stuff. this article has helped me very much. if i can get even more suggestions or ideas that would be awesome. if i need to have my hand held and told what it is i am doing wrong then i need someone to give it to me straight. anyhow some solifd feed back would be much appreciated.

  7. Mirouj 13 June, 2022 at 17:46

    I like retail because of the thrill of pulling a valuable card. I know there’s a lesser chance compared to hobby boxes but the satisfaction of pulling something like say an autograph, or a limited quantity card in retail is more fun.

  8. John DelGenio 23 January, 2023 at 19:44

    Good evening I just stumbled onto your article and had a question I’m wanting to get back into collecting basketball for a couple years ago I had to sell my collection from the 90s I see that retail and Javi have obviously different prices but being one that wants to start a collection and possibly sell them would it be best to stay at your target or Walmart’s or is it better to spend a little bit more and go through a card shop that might be able to get me a better return on those hard to find cards if I want to sell them please need your advice thank you

    • Ryan Cracknell 24 January, 2023 at 19:08

      We don’t give investment advice. Potential returns will vary from product to product. We do our best to provide info on sets here that you can use to make decisions for how you want to collect.

  9. Hanny 23 June, 2023 at 22:15

    And for the guy who says a kid doesn’t need a autograph from national treasure neither does a 40 year old man. When I collected I did it with my moms boyfriend it was so much fun. Everything is so expensive optic football is like 610 a box in hobby that’s crazy. Prices are crazy so now everyone is gambling in breaks on tik tok but even those breaks are 150 bucks for a good teams rookie cards or and even at that you spend 80 bucks and end up getting nothing. They really need to figure out these prices it’s crazy the prices for just a pack of cards now and another thing they need to do something with the base cards half of the stuff is junk at the end of the day. I wish it was still like when I was growing up collecting cards. You could spend 80 bucks on a box and get some good stuff. I would go to card shows and buy packs and hit some great things. You can’t even do that nowadays cause one pack is 35 bucks for 8 cards. Well it is what it is I just wish these company’s would take a look at the hobby.

  10. Chris in Duuvallll 2 July, 2023 at 21:01

    Appreciate the insight. How much of a discount do dealers get when buying cases of boxes compared to me buying a box at Target, Walmart, etc? For example, I pay $25 for a 2023 Leaf Draft football at Target. Any idea how much per box the dealer would pay? I realize it could vary.

  11. Dave L 17 August, 2023 at 19:47

    Chris in duuvalllll. Great question go to an online card dealers website and look at the paying for prices then compare to the selling average online you will find that it is about a 100% mark up. 50 boxes sell for 100 etc. but then you have to remember there is a broker albeit an employee of that company that has to be paid , shipping etc. Walmart Target and the big box stores buy crazy amounts and like everything else the more product you purchase the better the price you get ( bulk pricing). Probably target and Walmart pay less than most of the online stores. Shop around and get the best price you can, don’t be afraid to ask for a discount or make an offer to local card shops LCS they can only not accept your offer. I always look for a bargain the LCS mark up 30-40% and are ready to negotiate. But go in knowledgeable they want to move product to make room for more items. An educated consumer is a smart consumer. I only buy hobby boxes. Target and Walmart are less likely to negotiate. Hope this helps. Also cash is king. At the National Convention lots of backpacks they weren’t full of cards Cash is king

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