1978 General Mills Star Wars Checklist and Details

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While Topps might be the most famous place to find¬†Star Wars trading cards, they’re not the only ones. 1978 General Mills Star Wars is one of the first oddball sets to come from the franchise available to North American fans and collectors.

1978 General Mills Star Wars has one of the cleanest designs for a set of trading cards featuring Luke, Leia, Han, Darth Vader and company. White borders and iconic photos make for a straightforward look. The color of the inner frame varies by the three different checklist groupings.

1978 General Mills Star Wars 7 Tusken Raider

Backs have a short caption and not much else.

1978 General Mills Star Wars Reverse

This is a slightly oversized set with cards measuring 4 1/2 by 3 1/4 inches.

Card Distribution

Releasing after the movie had already established itself as a phenomenon, the checklist isn’t a big one but it did take some work (and a lot of cereal) to complete if you went about it in its purest form. The General Mills set has 18 cards with just one per specially marked box. And even then, the distribution meant you’d have to try at least three different cereals as cards were divided into three different groupings. The first six cards were in Count Chocula, Boo-Berry and Frankenberry. For #7-12 you’d have to go for Crazy Cow. The final six were exclusive to Cocoa Puffs.

However, there was an easier way to go about the set. A mail-in offer promised not only a full set of 18 cards but a custom wallet album to house them in. And while this may have helped some cards maintain solid grades, this isn’t the easiest set to find today. It’s not overly expensive but both sets and singles aren’t as widely available as a lot of other mainstream¬†Star Wars cards.

1978 General Mills Star Wars Wallet

Buy 1978 General Mills Star Wars trading cards on:

1978 General Mills Star Wars Checklist

18 cards.

Check values in the Beckett price guide.

1 Deep in the Rebel Base…
2 Artoo-Detoo
3 Obi-Wan Kenobi and Darth Vader
4 R2-D2 and C-3PO
5 Han Solo and Chewbacca
6 See-Threepio
7 One of the Sandpeople…
8 Ben Kenobi and Luke
9 Luke’s X-Wing Fighter
10 Luke Skywalker
11 Han Solo
12 Luke Skywalker
13 Princess Leia Organa
14 A Rebel Squadron
15 Lord Darth Vader
16 Imperial Stormtroopers
17 The Jawas
18 Princess Leia and C-3PO

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Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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3 comments

  1. Dave Litman 25 November, 2020 at 10:04

    Greetings Ryan,

    Thank you for sharing this information on the Star Wars set of cards. To make a long story short, I have 4 sets of these cards that are complete except for card #10 (Luke Skywalker). I have tried to do some searching for this card online, ut having limited success. Would you have any ideas on how I could find just this one card? It seems like a complete set can be sold for ~$100 so seems like worth looking for it. Appreciate your help,

    Dave

    • Ryan Cracknell 30 November, 2020 at 01:03

      @Dave – If nothing turns up on eBay, maybe check Facebook groups. There are a couple of active ones dedicated to Star Wars cards.

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