Panini America offers reason to make a taco run

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By Chris Olds | Beckett Basketball Editor

There aren’t any panini on the menu, but there’s Panini at Taco Bell.

What?

Yep, there are panini at Taco Bell … Panini America trading cards as part of a new promotion that places new 2012-13 NBA Hoops cards into kid’s meals at the fast food giant.

Each $2.99 kids meal (at participating stores) includes a five-card pack of Hoops cards from an exclusive 150-card set along with what you see above — unless, of course, you opt for the burrito, soft taco or the cheese roll-up.

The new set of cards, which have rounded corners and a small Taco Bell branding trademark on the back, features several players on their new teams — Jeremy Lin, Steve Nash and Dwight Howard, for example — and five players represented for every NBA franchise, according to the company.

The 14 rookies in the set also carry a Rated Rookie logo, a new touch from the original Hoops release this season.

The promotion runs through May.

It’s the first food issue for a major card-maker and fast food chain in the United States in several years. Most recently, McDonald’s worked with Upper Deck for hockey sets in Canada.

Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking hereFollow Beckett Media on Facebook.

 

7 Comments

  1. graham
    Posted Friday March 29th, 2013 at 01:20 PM | Permalink

    That is a good marketing idea for both companies.

  2. kris
    Posted Friday March 29th, 2013 at 03:21 PM | Permalink

    i guess my kids will be eating a little more taco bell the next few months

  3. Paul Angilly
    Posted Friday March 29th, 2013 at 03:39 PM | Permalink

    This is exactly the type of thing this hobby needs more of. I like the rounded-corners look, too.

  4. Robert Braxton
    Posted Friday March 29th, 2013 at 06:58 PM | Permalink

    April just became Mexican food month for me.

  5. David Johnson
    Posted Saturday March 30th, 2013 at 08:27 AM | Permalink

    I wonder if they will sell the packs separately (as McDonalds has done in the past).

  6. Adam B.
    Posted Wednesday April 10th, 2013 at 02:47 PM | Permalink

    How do we know or find out which stores are participating?

  7. Chris Lee
    Posted Wednesday April 10th, 2013 at 03:19 PM | Permalink

    I bought 2 packs for additional $1.05 each along with two kids meal. I think it’s pretty cool and something different.

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