FIFA, Panini Renew Card and Stickers Deal, Includes 2026 and 2030 World Cups
For those collectors who like continuity, Panini’s World Cup sticker collection is going nowhere any time soon. FIFA and Panini have signed a new deal that not only includes soccer stickers but trading cards and digital collectibles as well.
Included under the deal are the next two men’s World Cups, 2026 in the United States, Canada and Mexico, and 2030 in Morocco, Spain and Portugal. The 2027 Women’s World Cup is as well.
The partnership between FIFA and Panini goes back more than five decades to the 1970 World Cup in Mexico.
“We are thrilled to announce the renewal of our historic partnership with Panini, which highlights our shared commitment to enhancing the fan experience, embracing innovation and building stronger connections across generations and fan communities,” said Romy Gai, FIFA’s Chief Business Officer.
“We are really proud of the continuation and expansion of the partnership with FIFA,” said Elisabetta Mussini, Group Licensing Director at The Panini Group. “For us, this agreement represents recognition of our strong commitment to collectors and football fans in general and we will ensure that we offer them products and experiences never seen before.”
The first products under the new deal will be released in 2024.
