2017 Upper Deck National Hockey Card Day Checklist and Details


Collecting hockey cards is a pastime that stretches back over a century and generations of fans have been able to bring home their favorite players from the days of pioneers such as Cyclone Taylor to modern superstars like Connor McDavid and Auston Matthews. Upper Deck has a strong understanding of how important it is to promote the hobby to a mainstream audience. With that in mind, 2017 Upper Deck National Hockey Card Day took place February 18, 2017.


New collectors or seasoned hobbyists, were able to visit their local card store in both Canada and the United States to get their hands on an exclusive set and celebrate the joy that comes from breaking open a pack of hockey cards.


In Canada, 2017 National Hockey Card Day will be an exciting time to hit the local card store to participate in the promotion. The basic set is made up of 15 cards, which are split up into three subsets. Canada’s Rookies include Toronto Maple Leafs freshmen Matthews and Mitch Marner along with Patrik Laine of the Winnipeg Jets, Mikhail Sergachev of the Montreal Canadiens, and Calgary Flames freshman Matthew Tkachuk.

Established player content comes in the Pride of Canada subset and it has a checklist that does not have a weak link with Jonathan Toews, Steven Stamkos, John Tavares, Sidney Crosby, and McDavid. Rounding out the regular Canadian 2017 National Hockey Card Day set are five Hockey Heroes. Again, this group is star-laden with Hall of Famers Wayne Gretzky, Bobby Orr, Patrick Roy, Mike Bossy, and Joe Sakic.

South of the border, American collectors get an exclusive set of their own. The rookie content is focused on American-born players, or those playing on American teams, with Matthews, Tyler Motte of the Chicago Blackhawks, Calder Trophy candidate and Columbus Blue Jackets blueliner Zach Werenski, Philadelphia Flyers defender Ivan Provorov, and hot New York Rangers signee Jimmy Vesey.

Moving on to the veterans and legends, today’s hottest American stars in Jack Eichel, Dylan Larkin, Jonathan Quick, Patrick Kane, and Joe Pavelski made it veteran player portion of the set. As for the American Icons, look for cards of Jeremy Roenick, Bill Guerin, Brian Leetch, Ed Olczyk, and Mike Modano.

Collectors taking advantage of either promotion can also get a special 16th card if they make a minimum $10.00 purchase at their local card store. There is a special card of Matthews in each country, with different photos and text on the back.

Additionally, there are nine-card sheets available at Canadian Toys R Us and London Drugs locations.


The first group of 2016-17 Upper Deck Victory Black Rookies were released at the Fall 2016 Sportcard & Memorabilia Expo in November and the set is completed with 10 cards that are only available in 2017 National Hockey Card Day packs. The checklist is almost the same as the rookies that appear in the regular set here, but Nick Schmaltz of the Chicago Blackhawks has been added.

Upper Deck has also noted that there will be autographed cards found randomly in packs. These cards tend to be long-odds pulls.

To download a complete list of participating card stores in Canada or the United States, click on the respective country.

2017 Upper Deck National Hockey Card Day Checklist

Canada Base Set

16 cards.

2017 Upper Deck National Hockey Card Day Canada Sidney Crosby

CAN-1 Auston Matthews, Toronto Maple Leafs – Canada’s Rookies
CAN-2 Patrik Laine, Winnipeg Jets – Canada’s Rookies
CAN-3 Matthew Tkachuk, Calgary Flames – Canada’s Rookies
CAN-4 Mikhail Sergachev, Montreal Canadiens – Canada’s Rookies
CAN-5 Mitch Marner, Toronto Maple Leafs – Canada’s Rookies
CAN-6 Jonathan Toews, Chicago Blackhawks – Pride Of Canada
CAN-7 Steven Stamkos, Tampa Bay Lightning – Pride Of Canada
CAN-8 John Tavares, New York Islanders – Pride Of Canada
CAN-9 Connor McDavid, Edmonton Oilers – Pride Of Canada
CAN-10 Sidney Crosby, Pittsburgh Penguins – Pride Of Canada
CAN-11 Bobby Orr, Boston Bruins – Hockey Heroes
CAN-12 Patrick Roy, Montreal Canadiens – Hockey Heroes
CAN-13 Mike Bossy, New York Islanders – Hockey Heroes
CAN-14 Joe Sakic, Colorado Avalanche – Hockey Heroes
CAN-15 Wayne Gretzky, Edmonton Oilers – Hockey Heroes
CAN-16 Auston Matthews, Toronto Maple Leafs – Memorable Moments

USA Base Set

16 cards.

2017 Upper Deck National Hockey Card Day USA Jimmy Vesey

USA-1 Auston Matthews, Toronto Maple Leafs – America’s Rookies
USA-2 Tyler Motte, Chicago Blackhawks – America’s Rookies
USA-3 Zach Werenski, Columbus Blue Jackets – America’s Rookies
USA-4 Ivan Provorov, Philadelphia Flyers – America’s Rookies
USA-5 Jimmy Vesey, New York Rangers – America’s Rookies
USA-6 Dylan Larkin, Detroit Red Wings – Stars and Stripes
USA-7 Jack Eichel, Buffalo Sabres – Stars and Stripes
USA-8 Joe Pavelski, San Jose Sharks – Stars and Stripes
USA-9 Jonathan Quick, Los Angeles Kings – Stars and Stripes
USA-10 Patrick Kane, Chicago Blackhawks – Stars and Stripes
USA-11 Jeremy Roenick, Chicago Blackhawks – American Icons
USA-12 Bill Guerin, Pittsburgh Penguins – American Icons
USA-13 Brian Leetch, New York Rangers – American Icons
USA-14 Ed Olczyk, Chicago Blackhawks – American Icons
USA-15 Mike Modano, Dallas Stars – American Icons
USA-16 Auston Matthews, Toronto Maple Leafs – Memorable Moments


6 cards.
Odds and print runs not released.

2017 Upper Deck National Hockey Card Day Owen Nolan Autograph

Kyle Connor, Winnipeg Jets – Canadian Packs
Bill Guerin, Pittsburgh Penguins – USA Packs
Connor McDavid, Edmonton Oilers – Canadian Packs
Owen Nolan, Quebec Nordiques – Canadian Packs
Kyle Palmeiri, New Jersey Devils – USA Packs
Jimmy Vesey, New York Rangers – USA Packs

Victory Black Rookies

10 cards.
Odds and print runs not released.

2017 Upper Deck National Hockey Card Day Victory Black Rookies Auston Matthews

V-17 Auston Matthews, Toronto Maple Leafs
V-18 Patrik Laine, Winnipeg Jets
V-19 Matthew Tkachuk, Calgary Flames
V-20 Mikhail Sergachev, Montreal Canadiens
V-21 Mitch Marner, Toronto Maple Leafs
V-22 Tyler Motte, Chicago Blackhawks
V-23 Nick Schmaltz, Chicago Blackhawks
V-24 Zach Werenski, Columbus Blue Jackets
V-25 Ivan Provorov, Philadelphia Flyers
V-26 Jimmy Vesey, New York Rangers

Stephen Laroche is the editor of Beckett Hockey, Beckett Basketball, and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an e-mail to him at slaroche@beckett.com or follow him on Twitter @Stephen_Laroche.


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