Panini America hires new VP of Operations
By Chris Olds | Beckett Baseball Editor
Panini America has hired a new Vice President of Operations, the company announced Wednesday, and it’s an individual with substantial industry experience.
The post went to long-time Upper Deck VP of creative services Martin Welling, who was with the company for 18 years. According to the company, Welling will oversee product development, production and creative departments at Panini while reporting to CEO Mark Warsop.
“Martin joins the Panini America team boasting a wealth of experience within our industry,” Warsop said. “Without question, he will be a valuable member of our team.”
Welling began his time at Upper Deck as a senior designer before moving up to a leadership post.
“He resigned as a widely respected leader within that company and throughout the entire sports collectibles industry,” said Warsop, noting that “meeting the schedule is critical to our company’s success and Martin will play a vital role in leading that charge.”
Welling said he is ready to take on the opportunities that are ahead of him.
“I’m truly excited about the challenges that are ahead,” Welling said. “Panini America is the industry leader for a reason: It excels in providing opportunities for success for its employees and customers and promotes team spirit and mutual respect throughout the organization and industry.”
Panini, which entered the U.S. card market in 2009, has licenses for the NBA, NFL and NHL as well as a baseball license through the MLB Players Association.
Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at email@example.com. Follow him on Twitter by clicking here.