Los Angeles Lakers' NBA champions Wheaties box lacks punch
One of the first Los Angeles Lakers NBA championship commemorative items announced isn’t one that will set any kinds of sales records because of its appearance.
In fact, it might be one of the least attractive Wheaties championship boxes ever.
That’s what happens when your star player, Kobe Bryant, is tucked in the middle of a team shot — 14 players, 15 “others” by the way. (With a WNBA ad on the side!)
Perhaps General Mills wanted something strikingly different from last year’s box. Or maybe Kobe prefers Frosted Flakes — or Froot Loops — I don’t keep up with endorsement deals.
Or maybe Phil Jackson put his foot down, saying it was a team that won the title and the team should all get a piece of the pie, err, cereal.
This is the second championship Wheaties box for the Lakers, and it will be available nationwide starting next month.
Chris Olds has collected sports cards and memorabilia since 1987. Before coming to Beckett Media, he wrote about the hobby for the Orlando Sentinel on his blog, SportsStuff, and for the San Antonio Express-News and The Tuscaloosa (Ala.) News. Do you have a comment, question or idea? Send e-mail to him at colds@beckett.com.
This must be a “mock up” – as Phil Jackson is not featured in the team shot.
Van Gundy is sitting in the coaches spot.
I think this is what the championship is all about. I do love Kobe but the team desrves the box because they all had apart in the win except of course the players who are hurt. This is how all team sports should be displayed!
I AGREE ITS NOT NEARLY AS NICE AS THE BACK TO BACK BOX!!!
My greatgrandsons have been looking for the Lakers Wheaties box, but have not been able to find one. Could you tell me what day it’s coming out?