Topps-Heavy 2011 NFL Experience Kicks Off

The entire city of Dallas is buckling down for a swarm of Super Bowl guests and a flock of football fandom. Barreling at the head of the herd, Topps officials are arriving with a bag of hobby exclusives.

Starting today, the out-of-town manufacturer is setting up shop at the NFL Experience. Through Sunday, Feb. 6, attendees to stop by the Topps booth for free sample cards, prizes and other interactive festivities.

Among Topps’ top-rated activities is  the company’s wrapper redemption program. Booth visitors who open three packs of 2010 Topps/Bowman football cards  will receive limited Super Bowl XLV cards featuring host-city players and other NFL superstars.  The players in this 7-card set are: Dez Bryant, Tony Romo, Miles Austin, Sam Bradford, Drew Brees, Tom Brady and Michael Vick.

Available for purchase at the booth, 2010 Topps Football Complete Sets come in commemorative Super Bowl XLV boxes. This big-game-dedicated offering also comes with five exclusive Super Bowl Moments cards featuring the likes of Drew Brees (SB XLIV), Santonio Holmes (SB XLIII), David Tyree (SB XLII), Tom Brady (SB XXXVII) and Adam Vinatieri (SB XXXVI).

On top of the Super Bowl Moments bonus, show-goers who purchase the  2010 Topps Complete Set will also receive one limited-edition patch card, specifically created for this NFL Experience. These special incentives include Super Bowl veterans like Troy Aikman, Emmitt Smith, Tony Dorsett, John Elway and Drew Brees.

The NFL Experience kicks off today with an opening ceremony at 6 p.m. at the Dallas Convention Center.