[jwhuckfeldt]

I'm not missing the point. Like I said, Beckett can write off its losses as a business expense. When you're discussing this issue on a larger scale, it equates to dollars and cents. Basically, Beckett is sacrificing brand equity to gain a profit margin that's not even remotely worth mentioning. Especially when you weigh in the negative feedback affecting potential buyers like me.

By adding more value, Beckett can increase their profit margins, but more importantly, maintain their brand equity. You don't need to have your target audience gamble on an $80 to $180 box only to receive negative feedback. I'm not sure you fully comprehend how large this economy of scale goes.

All-in-all, I think we're at an impasse. Beckett's profits come from mainly grading cards and selling subscriptions. This box break they offer is a minute portion of their overall receivables but could be used to create value added opportunities for loyal, valued customers.

Alienating you client base by intentionally putting low value cards in a box break is greedy at best and dishonest at worst. In my opinion, it's a lottery and I'm not sold on spending $80 to $180 for a chance to win a $2000 card only to receive a graded card in the $20 dollar range. Anyone with an iota of business savvy would tell you it doesn't make sense.

Out of curiosity, what do you do for a living?