[jwhuckfeldt]

I understand totally.
That's what I've been complaining about with SBay cards and their Super Boxes. They control what's being repackaged, so why make some boxes so horrible. At least make them worth close to the $150, right? Some of them can be over the top huge monster hits to entice people to buy them, but why screw over your customer base and alienating them from ever buying from you again?

Bingo! The only entity being damaged is Beckett, not only from lost revenue, but their brand is hurt in the long run. Once a brand's reputation is compromised, it typically costs 3 to 4 times more than a generic reputation management budget. In my line of work, we label that as Crisis Communications. It doesn't sound much like a crisis to the average Joe, but on the larger scale, it will reflect in Beckett's profit margin and ability to grow.

I recently applied to Beckett as a freelance writer and offered to be a full-time copywriter for the company. They have my resume if the company believes I can be an asset with Public Relations. I'd love to see this company succeed because I've been a fan for 25 years and I have a few cool ideas that would appeal the their target audience, like what I outlined in the last post.

It's sad for me because Beckett is losing a golden opportunity to really strengthen their brand for mere pennies on the dollar. Negative feedback is like a bad case of herpes. It always comes back to bite you when you think it's finally gone away.

Ebay feedback is subjective and if I'm dealing with someone, I always check their negative ratings. I get that negative rating happen when they're not deserved. I received a neutral rating from a customer because the champagne flutes I shipped were delivered with half of them broken. That's not the feedback I look for. I want to see what response was left to gauge the character of the seller or buyer. When I was left negative feedback, I replied stating that the customer received a full refund since the product was not as offered. It was a chance to salvage my reputation people like me who look to do business on ebay.