[jwhuckfeldt]

Saw this also.......some nice stuff can be hit but I wouldn't count on it. I got the same Adv plus it's on the home page.

Which is really sad. I'm a PR pro and the testimonials that were shared with me were detrimental to the point that I doubt I'd take a chance regardless of how many good testimonials were profiled. It's like betting on an ebayer with a 95% rating...I don't want to be the unlucky one out of 20.

From a business perspective, I don't know why Beckett doesn't make the boxes more lucrative. The cards and slabbing are paid for as a business expense and are written off from the corporate taxes at the end of the year. It doesn't make any sense, from a brand building perspective, why you'd gamble your company's brand equity over a $70 to $170 item. By not guaranteeing at least a card equal in BV, Beckett forfeits the chance to provide its customer base with value added. For example, a voucher to get a card graded for free if you slab four others. This is simple reputation management, or lack thereof. In the grand scheme of things, Beckett is damaging its reputation with its publics and, I'm just assuming, that those posts weren't answered by a Beckett social media relations specialist to mitigate the lack of business by me, and most likely others, who were initially intrigued with the idea.

I just realized how long this became. Like I said, I'm a PR practitioner so I can write forever.