[joe callahan13]

I was on your side until this last post. Being a jerk doesn't really help maximize value. Also- it is THE card to pull. It doesn't need any help getting attention. Making fun of someone for getting a name wrong is pathetic, but so is trying to pass off an honest mistake as a marketing ploy. Congratulations, you just ruined any goodwill you had built up. Actually, I am not sure that calling him Bruce on purpose thinking that card needed help getting attention wouldn't be just as oblivious to what you had as calling him Bruce on accident....