Translation: It's costing them more to maintain/fix Org than they're getting in subscription fees, so they're running a test to see if enough people would pay more to make it fiscally viable. As a bonus, they're also going to be cleaning up what is probably a much more significant portion of their server space than most people realize.
They could certainly have picked a better way to spring this on us (even Netflix allowed current subscribers to keep their old monthly rate for a meaningful period of time after the latest price hike), but I totally understand this from a business perspective. Just like when Netflix disabled every user-to-user function they had, some great members who contributed a lot to the site will leave, but they will be replaced by plenty of new ones who pay more.
They could certainly have picked a better way to spring this on us (even Netflix allowed current subscribers to keep their old monthly rate for a meaningful period of time after the latest price hike), but I totally understand this from a business perspective. Just like when Netflix disabled every user-to-user function they had, some great members who contributed a lot to the site will leave, but they will be replaced by plenty of new ones who pay more.