It seems like that question has been asked numerous times over the past few years but they still linger around. In any event, in case anyone hasn't seen this, the link to the article by Beckett (Chris Olds) is below. It pertains to NFL players and just looking at the cost that is due those players is unreal. Maybe this will also help people realize why product costs what it costs. Be sure to read the comments as Chris made a point of listing at least 6 different lawsuits UD is currently tied up in.
http://www.beckett.com/news/2012/03/ufl-ud-lawsuit/
http://www.beckett.com/news/2012/03/ufl-ud-lawsuit/