It is called cost cutting so that they can put more money in their pockets. They know that we will continue to buy what ever they put out so they want to spend as little as possible to get a bigger return. They do not care if we are unhappy with scratched, curled, or damaged cards as long as we continue to buy one more box to see if it was a one time fluke or not.
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Why doesn't Topps do this anymore?
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