2000-01 Kraft

This set of 30 standard-size cards had an unusual story: they were not supposed to be issued. Despite Kraft's long history of hockey premiums, the company decided to skip a year to work on another promotion. However, it did contract In The Game to produce this set as a sales incentive for grocery store managers. While these cards were not widely distributed, a small quantity did make its way into the secondary market. The cards featured gray borders s… [Read More]

This set of 30 standard-size cards had an unusual story: they were not supposed to be issued. Despite Kraft's long history of hockey premiums, the company decided to skip a year to work on another promotion. However, it did contract In The Game to produce this set as a sales incentive for grocery store managers. While these cards were not widely distributed, a small quantity did make its way into the secondary market. The cards featured gray borders surrounding an action photo on the front, with another photo, with team and position on the back. Kraft logos appeared on both sides. Each of the cards mimicked the base cards that appeared in 2000-01 Be A Player Memorabilia, except for the cards of Scott Pellerin, which pictured him in his new Minnesota Wild sweater, and Ron Tugnutt, who was pictured with the Columbus Blue Jackets. [Collapse]