Would you get a tattoo of a card company logo? This collector did.


MDonovan UD Tattoo

By Ryan Cracknell | Hobby Editor

Tattoos are intended to be something personal. They come in all shapes, all sizes and are placed on all parts of the body. No matter what they’re of, they’re symbols of who we are and what we love — at least at the moment that we got them.

For Matt Donovan, that meant getting a tattoo of Upper Deck’s logo.

Donovan, a bank manager, got the tattoo in August. It’s on his thigh so it’s not on display very often, especially when he’s at work.

It was a simple gesture that made Donovan a fan of the manufacturer several years ago.

I have always been a fan of Upper Deck,” he said. “When I was younger, about eight or so, I wrote [Richard] McWilliam a letter and he took the time to respond and send me a package of about 50-60 packs of cards.”

2015 marked the first time Donovan made it to the National Sports Collectors Convention and got the tattoo shortly thereafter.

MDonovan UD Tattoo 2

“Reactions have been mixed. A lot of people don’t understand why I would get their logo, but I love it,” said the Stillwater, Oklahoma resident. “Card collecting has been a large part of my life and it is something my family enjoys doing together.”

One of the people happy about the tattoo was the artist who did it at Black Shamrock 215.

“He was pretty excited, he loved the story about Mr. McWilliam and just learning about the hobby.”

And what about Upper Deck?

“Matt is a very passionate fan. I met him and the National and he shared his intentions of getting an Upper Deck tattoo, which was pretty flattering for a collector to appreciate the brand so much he would want to have it on his body forever,” said Chris Carlin, Upper Deck’s Senior Marketing and Social Media Manager. “It is definitely a one-of-one!”

Donovan has been collecting for more than 20 years. He got into the hobby because of his uncle. Today Donovan focuses most of his collection on football and Oklahoma Sooners. He’s also trying to track down some of the fossil cards found in Goodwin Champions.

This is the fourth tattoo for the husband and father. Done in full color, it’s about the size of a card, which seems even more appropriate.


Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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  1. Rich Green 21 November, 2015 at 09:38

    Heck…I would get my whole back tatted up if the card company wanted to give me a case of cards once per month for life for free…..IF YOU ARE LISTING TOPPS, PANINI, LEAF, SUPER BREAK…..I am all ears and back :)

  2. Jonathan W. Iwanski 22 November, 2015 at 09:42

    As someone with a few tattoos, I will say that they are advertisements for memories or symbols of something special. If the most special thing in one’s life is a corporation, at least this person can fulfill life-needs by just going to the store. I am guessing most people would never do this, especially people with tattoos. I personally know one individual who got a company logo tattooed on his calf (but I’ve seen others). When I first saw it, I asked, “How much did they pay you to advertise for them?” He said, “Nothing,” and everyone around laughed at him. You’ve got courage, Mr. Donovan, but after looking at the closeup picture I’d suggest going to someone else the next time you feel the urge for ink.

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