When should movie trading cards be released?

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By Susan Lulgjuraj | Beckett Sports Card Monthly Editor | Commentary & Opinion

Movie and TV show trading cards can be challenging to put together.

The companies could have a large number of actors that it wants to sign for the release, and wardrobe pieces to buy, chop up and put into products.

Sometimes it could take a while and come out at what seems like an off time such as Pacific Rim. It has been announced, but collectors are still waiting for Cryptozoic Entertainment to release the cards based on the popular sci-fi film. It said in March the cards will come out this fall.

Interestingly, the movie has left theatres and DVDs of the film are on the way. To keep collectors interested, Cryptozoic is giving away copies of Pacific Rim on Blu-Ray (see how you can win one here).

The reason this kind of product is challenging is because companies want to put out the best possible product. It’s great when timing works out and cards come out in time for the movie or DVD. However, it doesn’t always work especially when the product isn’t where it needs to be.

Cryptozoic doesn’t put any redemptions for any cards it does not have. So you aren’t going to get an autograph redemption for an actor that might sign a year or two from now. The only time it puts a redemption in a product is when it is too large to fit in a standard pack.

Personally, if it’s something I like, I’d rather wait until I get to open the best possible box – even if it means coming out weeks (or months) after the movie or TV show aired.

So what do you think?

Should companies release a product – even if it doesn’t feel complete to coincide with a specific date or wait until the product is as best as it can be?

Should companies wait?

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  1. Richard
    Posted October 17, 2013 at 12:37 pm | Permalink

    I’m mainly interested in the show/movie that I personally care about.
    My big beef is when they do a release and then the “star” is never in the product.
    Look at Buffy, they had everyone sign except Buffy (Sarah Michelle Geller)
    Smallville, they missed doing it for the top two characters. “Clark” and “Lana” are nowhere to be found.
    Wild Wild West movie? No Will Smith.
    James Bond Products? Still no Sean Connery.

    And there are shows they could have done that would have been huge.
    Seinfeld, Friends, Mash, Married with Children, etc. Released now they would still do OK, but closer to
    their end date. A how I met your Mother set would go bananas right now.

  2. Posted October 17, 2013 at 2:10 pm | Permalink

    Pacific Rim was popular? :)

  3. Richard
    Posted October 17, 2013 at 4:17 pm | Permalink

    Well, popular in the US? Not exactly. The film did well enough world wide to pay for itself and will be profitable
    from the DVD and other aftermarket revenue makers.

    Other than Ron Perlman and Rinko Kikuchi I see no one I’d really care about getting right now.

  4. robert
    Posted October 18, 2013 at 5:20 pm | Permalink

    maybe releases for movies shouldn’t be done if a company like Cryptozoic can’t get cooperation from the movie studio. There definitely should be a card release around the time of the movie to take advantage of the hype and awareness of the movie to sell product. Licensing deals between card companies and movie studios should include wording that the set won’t be created and no licensing fees paid if there are not xxxx wardrobes obtained or xxxx number of actors autographs obtained one month prior to movie/trading card product release. If the movie studio can’t get you wardrobes ahead of movie release date and have a sit-down with some actors to convince them that signing for the product is a good thing, why even bother releasing a product?

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