What will 2015 bring? Hobby Predictions: Part III



Compiled by Chris Olds | Beckett Baseball Editor

What will the hobby hold for 2015? We’ve asked a few industry insiders and other notable collectors. Here’s what they have boldly predicted to see in the coming year.

TRACY HACKLER — Panini America Hobby Marketing Manager
One of the truly remarkable things about this industry is that each new year brings with it new surprises along with a handful of certainties. It’s those inevitable out-of-the-blue player performances and product surprises that will continue to propel this category forward and add tremendous excitement to the weeks and months ahead. 2015 is primed to be a monster year for Panini America and, personally, I’m more excited about the coming year than any of my previous 18 years in this industry. It’s going to be a wild ride. Stay tuned.

THOMAS FISH — BlowoutCards co-owner
1. Topps releases TEK football in 2015 and perhaps a TEK entertainment brand as well.
2. Panini releases Flawless in another sport or entertainment brand.
3. 2012-13 Panini Flawless, National Treasures, Immaculate, Preferred singles of top rookies experience major price increases.
4. 2012 Topps Chrome and Panini Contenders football hobby boxes continue to skyrocket (we are buying).
5. Online box-breaker video goes viral when cat appears in break and starts playing the piano.
6. Redemptions and sticker autos continue to frustrate and anger collectors.
7. Blowoutcards hires additional staff to expand its services and retail offerings. Please submit resume to Fish@blowoutcards.com help our prediction become a reality.

BRENT WILLIAMS — Long-time online card seller
With production numbers and the number of products, I would think we would see the singles market continue to be a picking-ground for collectors. Also slightly fewer people involved in the hobby, as with each year we seem to be losing collectors and shops and not gaining as many new ones, especially as exclusives and the number of products released grows and too many sealed wax prices decline after release. The hobby has always gone through cycles and it will survive as adjustments will be made by from the makers to the collectors.

MIKE JASPERSEN — Industry veteran and now group-breaker
We will see more Target- and Walmart-exclusive products and brands. We will see a lot more breaker-type events like the breakers pavilion at the NSCC.

GREGG KOHN — Leaf Trading Cards Director of Product Development
Leaf will continue to expand its innovative and value-driven product portfolio in 2015. I think the gap between the Big Three and Leaf will continue to shrink! Go Cubs in ’15!

Look for more 2015 predictions here in the coming days.

Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.


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  1. Carl Bigham 1 January, 2015 at 13:49

    How about some signatures which don’t look like chicken scrawl. These manufacturers should enforce what an autograph should look like. Maybe some sigs, like you care we fans are still supporting you. Can’t you return a small piece of that to us?

    Come on you guys who write about what a glorious this next release from Giant Card Maker, is simply tremendous. As it usually turns out I could pick 50 cards on average that wouldn’t meet anyone’s standards.

    Lets go with this as an issue for everyone be able to pipe in on. Make it a voting concept

  2. Jordan Friedman 1 January, 2015 at 16:45

    I predict that Brian Fleischer will wear a Texas Ranges hat that looks like it smells really bad…

  3. jeff 1 January, 2015 at 20:23

    the manufacturers comments are all smiles…. while Brents’, a major breaker and resale player, paints a more realistic view of the hobby’s direction….. lets hope the downward trend ends and prices stabilize

  4. jeff 1 January, 2015 at 20:32

    carl… I kind of see your point on the chicken scratch, but I also know first hand (me) that some of us don’t have great penmanship. Try signing your name 20 times in one minute…. probably not that pretty. YES, and some are just a lack of effort. MY major complaint is the sticker auto (ugly) and the use of them on 6 parallels. The 1 of 1 just doesn’t measure up ($$) with a sticker. But on the flip side, nearly half of the ONCARD autos are damaged from handling.

  5. jeff 1 January, 2015 at 20:42

    MIKE JASPERSEN has a very good point. It is a direct to the consumer approach by the manufacturers. Something that may soon be a business strategy for a lot of companies. It translates into more money from the “pie” with less pieces to cut up. Topps Update Chrome this year killed me. Target only. I did VERY well with it in 2013, but couldn’t get it in ’14. Not paying $15+ per box at Target to resell !!

  6. Mike Pereira 1 January, 2015 at 23:01

    Nice to see I’m not the only one fed up with getting chicken scratch autos or the lazy two letter initials. I don’t see them signing their signatures on those fat player signing contract they get from the manufactures. I would add a match needed change to number all autos so we know that undrafted benchwarmer didn’t sign 2,000,000 while allstar only signed 10.

  7. Charlie DiPietro 2 January, 2015 at 08:45

    1. Panini America continues to make improvements to its football lines as we approach the NFL Exclusive in 2016.

    2. With the success of the product lines which had release price reductions in 2014, Panini America reduces release prices on more product lines.

    3. With the success of the redemptions for a FREE Case Break Spot in Topps Series One Baseball, this program is expanded include redemptions in more low-end products for a FREE SPOT High End Case Breaks.

    4. Panini America also includes redemptions for a FREE Case Break Spots in its low end products.

    5. Topps expands the number of economical low end products for baseball.

    6. Unable to compete with internet sales (retailers and case breakers), 10% of all current card shops close.

    7. Panini America develops its own CASE BREAK SITE for Panini Approved Case Breakers.

    8. Panini America teams with Beckett Grading to issue a product with one graded card per six-pack box.

    9. With the success of the Panini Graded Product, Panini expands this to include a coupon in random packs in each box for one (or more) FREE gradings.

    10. Panini America develops a Hit in many products ttitled “The Panini Experience,” example: Free trip for two to The World Series, The NBA Finals, The Super Bowl, The NBA All-Star Weekend, Spring Training, Tickets to a Major League Baseball Game, The National Card Convention, etc.

    11. All card manufacturers make improvements, giving the consumer more for their money.

  8. James 8 January, 2015 at 20:22

    I predict that there will still be “collectors” that pi**,whine,b**ch,and moan no matter what card companies offer.

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