USA Baseball and Panini Extend Exclusive Deal

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USA Baseball and Panini America, trading card partners since 2012, have agreed on a second long-term extension to their exclusive licensing agreement.

The deal continues Panini’s status of the Official Baseball Card of USA Baseball and gives Panini the exclusive trading card rights to all USA Baseball marks. Those include the annual Collegiate, 18U, and 15U National Teams as well as USA Baseball’s national team development programs.

First release under the new extension: 2022 Stars & Stripes USA Baseball, which arrives April 6 and features players from:

  • 2021 Collegiate National Team
  • 2021 18U and 15U National Teams
  • 16U/17U National Team Development Program
  • 13U/14U Athlete Development Program

“USA Baseball is excited to continue our partnership with Panini America through which collectors and fans can continue to find the first baseball cards of the game’s top prospects,” USA Baseball Chief Operating Officer David Perkins said. “Our national teams and national teams development programs are comprised of new players each year and those changing rosters make USA Baseball content truly unique in the baseball card industry.”

As part of the extension, USA Baseball uniforms will continue to include a Panini patch on them. This began in 2017 with the national team development programs and with the 15U National Team. Since 2018, all USA Baseball jerseys across all programs have carried the patch.

Also as part of the extension, Panini will create at least one standalone USA Baseball product annually. Other USA Baseball cards will be featured throughout other Panini baseball products.

“Our relationship with USA Baseball has given us the ability to showcase tomorrow’s stars first as they make their way through the USA Baseball program,” said Panini America CEO Mark Warsop. “We look forward to continuing the partnership and featuring the top prospects in the game.”

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