Upper Deck signs Andrew Luck to card deal
By Susan Lulgjuraj | Beckett Football Editor
Collectors who had Upper Deck “Trade” cards from 2012 football products have watched their patience pay off.
The redemption was good for a trading card of a first-round quarterback from the 2012 NFL draft. Collectors speculated as to whom it would be, and finally Upper Deck has revealed the player – Andrew Luck.
UD will now be able to produce Luck cards, including autographs, featuring him in a Stanford University uniform.
“Being able to provide collectors with one of the most-valuable rookies of the 2012 season is a big win for Upper Deck,” said Brandon Miller, collegiate sports brand manager for Upper Deck. “Andrew Luck racked up just about every award you could imagine at Stanford and he is continuing to break records in the pros. … Getting his rookie cards into the market for collectors is a top priority for us and signing this deal was the first step to getting that done.”
Luck’s first cards will appear in 2013 products, but Upper Deck was not specific.
The trade cards were found in 2011 Exquisite Collection, 2012 Upper Deck, 2012 SPx, 2012 SP Authentic and 2012 Exquisite Collection.
Upper Deck was prohibited from making Luck cards because the Indianapolis Colts quarterback signed an exclusive deal with Press Pass, allowing them to be the only non-NFL licensed company to produce his card (this did not affect Topps or Panini America). Upper Deck had to wait until the deal ran out to sign Luck under its umbrella.