Upper Deck revamps insert in 2011-12 Series 1
By Susan Lulgjuraj | Contributing Editor
In about a week, Upper Deck releases its 2011-2012 Series 1 Hockey, and it is trying something a different this year with Hockey Heroes, one of its most popular inserts.
“The Hockey Heroes insert set has been an integral part of the Upper Deck NHL release each year, but it had grown a little tired and become redundant for collectors,” UD said in a statement. “So the hockey team worked to come up with a new way to deliver the set to collectors.”
The company has come up with a theme for the set that will carry into next year.
Starting with 2011-2012 Upper Deck Series 1, the Hobby Heroes will honor players from the 1950s with 12 cards. Some of the cards – where the players are still alive – will have rare on-card autograph variations.
The 1960s will be honored in Series 2 and next year’s sets will have 1970s and 1980s. All the cards will keep the same numbering system to keep with continuity.
For Series 1, there is a chase card, an art card depicting Andy Bathgate, Gordie Howe and Bobby Hull, which is signed by all three and numbered to just 10 cards.
What do you think of the change?