Upper Deck promises Evolution in collecting on April 12; Panini promises world’s first HD trading card

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By Chris Olds | Baseball Editor

Trading card manufacturers are always searching for the next big thing — at least something that might have a big impact on the company’s bottom line — and both Upper Deck and Panini America are teasing something to come soon.

For Upper Deck, it’s the Evolution of collecting as teased above to come on April 12 via a new insert card in 2011 Upper Deck Football.

What that means right now? We get to wait and see.

“It’s highly proprietary and we’re not at liberty to discuss the details just yet,” said Jason Masherah, Upper Deck’s vice president of Marketing. “But suffice it to say that this upcoming unveiling will once again revolutionize the trading card industry as we know it today, in a way that only Upper Deck is capable of doing.

“Next month’s introduction will definitely catch people by surprise. This is the most important trading card innovation since Upper Deck introduced the cut signature card in 1998, so it will certainly be worth the wait.”

Panini America is promising later this week to unveil the industry’s first HD video trading card.

What will these things entail? How will these things work?

One might speculate that they’ll use QR codes on trading cards working in conjunction with smartphones or computer webcams, but that’s merely a guess.

For now, we’ll just have to wonder what the two companies think The Next Big Thing is.

We’ll find out — and get to decide as collectors — soon.


  1. FilamuraiReborn
    Posted March 21, 2011 at 7:23 pm | Permalink

    This will be exciting for all of us. I can’t wait until we all finally see it!

  2. Greg Clark
    Posted March 22, 2011 at 2:17 am | Permalink

    Cool looking trailer! I’m in feverish anticipation! Bring it Upper Deck! I got some cash for this product! Always a Huge fan of your stuff!!!!!!!!!!!!!!

  3. Thomas Capps
    Posted March 22, 2011 at 7:43 am | Permalink

    OMG They are gonna put Three Color Patches on all cards /25 or less……..I wish!!!!!

  4. CptNemo6
    Posted March 22, 2011 at 7:50 am | Permalink

    PowerDeck 2.0?

  5. Gellman
    Posted March 22, 2011 at 8:54 am | Permalink

    Don’t know what it is, but I can’t wait to verbally fellate UD over it on my blog when it’s announced!

  6. David Johnson
    Posted March 22, 2011 at 9:50 am | Permalink

    I just hope this isn’t like the CD-ROM cards that Upper Deck made about 10 years ago.

  7. UD Insider
    Posted March 22, 2011 at 10:13 am | Permalink

    >“Next month’s introduction will definitely catch people by surprise…

    Just gotta love that. UD is certainly good at surprises. How surprised was everyone when they were caught counterfeiting YuGiOh! cards?

    From the company that introduced the hobby’s first-ever anti-counterfeit hologram, they themselves stoop to counterfeiting!!

    Upper Deck has no integrity left.

  8. b
    Posted March 22, 2011 at 12:08 pm | Permalink

    Only thing that will catch collectors by surprise is getting unfullfilled redemptions.

  9. SeanC
    Posted March 22, 2011 at 9:23 pm | Permalink

    The hobby yawned about “digital” cards in the past. If these are anything along those lines, I don’t see how the hobby will care about these either. Hopefully this will be the final nail in UD’s coffin.

  10. Chad
    Posted March 23, 2011 at 6:54 am | Permalink

    Evolution? Upper Deck made that product already.

  11. Mr. Upperdeck
    Posted March 23, 2011 at 3:57 pm | Permalink

    It might be time to give the UD is going under etc talk a rest. They are back up and running and kicking everyone elses arses. ITG is a dead horse and Panini CS is worse than UD’s ever was.

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