Upper Deck e-Pack seeks to change the virtual trading card world

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Upper Deck ePack Logo

By Stephen Laroche | Beckett Hockey Editor

There is a new competitor in the digital trading card market as Upper Deck has announced its e-Pack initiative and it could finally bridge the gap between virtual and physical cards.


With an official announcement coming later today in conjunction with the 2016 NHL All-Star Fan Fair in Nashville, Tennessee, a press release was issued by the company this morning with preliminary details. Collectors can purchase packs at their leisure online via their synced Check Out My Cards (COMC) account and have the wax busting experience without the mess. They can then order their cards to be shipped out at any time.

The first set to get this treatment is 2015-16 Upper Deck Series One Hockey. The cards are a foil board version, which not only includes hot Young Guns like Connor McDavid, but also exclusive inserts in Code to Greatness and Instant Impressions.

Upper Deck has also teamed with Dynamic Inc. for this initiative in order to provide a secure and seamless experience for users.

Look for further coverage from Beckett Hockey tonight following the press event.

Stephen Laroche is the editor of Beckett Hockey, Beckett Basketball, and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an e-mail to him at slaroche@beckett.com or follow him on Twitter @Stephen_Laroche.

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2 comments

  1. Mike Helman 1 February, 2016 at 21:46

    Honestly, can someone please explain to me what the point of digital cards are? I honestly think the money that the card companies are wasting on this kind of crap can be better spent on making the real products better. More value in boxes, some new designs, expanded autograph checklists instead of the same guys over and over again. Maybe do some research on what collectors REALLY want instead of the robotic force-feeding we get now. One pack boxes with 2 cards inside for 200.00? Releases that should be a 18-20 pack box so you stand a chance to actually build a nice set like Topps Tek.

    • Ryan Cracknell 2 February, 2016 at 08:42

      Just like you’d prefer more physical cards, others like digital. Companies are trying to tap into a new market.

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