Upper Deck includes QB redemption in 2012 Football

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By Susan Lulgjuraj | Contributing Editor

With Upper Deck releasing its flagship football set before the NFL Draft, collectors might be worried about not getting cards of the hottest draft picks.

But the company has found a way to fix that problem by including “Trade Upper Deck” cards in 2012 Upper Deck Football.

The cards come in two versions: gold and silver.

Each will be good for a first-round rookie quarterback card. The gold is for an autograph version and the silver is for an unsigned card. An Upper Deck official said the cards are tough to pull, but didn’t give exact odds on the run. Upper Deck said they will not release run count on the cards.

Upper Deck has done this in the past. Most notable was for the 1992-93 basketball season when a “NBA Draft” card was included in their basketball set, which was redeemable for a Shaquille O’Neal card.

At the time, Classic owned the rights to create Shaq cards exclusively during his first year. Companies had to find ways to get collectors Shaq in their product once the Classic deal ran out. The Upper Deck card didn’t say exactly who the card was for, but it was redeemable for the overall number one pick from the 1992 draft.

So, who do you think will be this year’s version of the rookie redemption? Or perhaps it could be several quarterbacks slated to go in the first round?

Susan Lulgjuraj is a contributing editor for Beckett Media. You can email Susan here. Follow her on Twitter here.


  1. CNR
    Posted April 26, 2012 at 11:24 am | Permalink

    It’s obviously Luck. The back of the card states they won’t be shipping them until next year (when Luck’s exclusive deal is over). The main question is if UD will still be around by then…

  2. GC
    Posted April 26, 2012 at 11:26 am | Permalink

    Will Luck be a part of this? Didn’t think UD had rights to him.

  3. Ed
    Posted April 26, 2012 at 12:41 pm | Permalink

    I like that they brought back the look of the Shaq redemption for this. I don’t like that UD will probably not exist long enough to fulfill these.

  4. RCL
    Posted April 26, 2012 at 1:48 pm | Permalink

    Don’t touch this product, It’s the old bait and switch promise from Upper Deck.

  5. chris
    Posted April 26, 2012 at 4:45 pm | Permalink

    Good luck getting your redemption. I haven’t received two redemptions I sent for in 2009. Upper Deck is a bunch of crooks. Buyer beware!

  6. Richard
    Posted April 26, 2012 at 6:48 pm | Permalink

    Wait a second here. Does UD have an NFL license now?
    A couple of other things.
    1) They will not be mailing out the cards until 2013!
    2) Redemption is by mail, not online.
    3) The redemption just says 1st round QB, but that could be any 1st rounder
    from any year, not just the #1 draft from this year.

    I’ll pass.

  7. steve-o
    Posted April 28, 2012 at 7:12 am | Permalink

    isn’t Upper Deck (should be renamed to Lower Deck…..based on popularity of a lot of collectors) putting their own Pro Bowl player on a card this year-by the last name of GREED ? first name-Richard ??

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