UPDATE: Topps teases Valor, coming in 2013

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By Susan Lulgjuraj | Beckett Football Editor

Topps started the tease at the 2012 National Sports Collectors Convention. Officials from the company handed out little beige stickers with a “V” emblem and were coy about the meaning.

Just spread the word, they said.

Then, a Twitter account popped up adding to the mystery @V_Is_For.

The Twitter account slowly released pictures of cards in association with inspirational quotes from some of history’s greatest leaders and thinkers over the last two days. After reading the account and looking at new card images, one guess is the letter stands for ‘Victory.’

UPDATE: We learned tonight with a change of the Twitter account, the V stands for Valor. The Twitter account, which has changed its name to @Topps_Valor_FB tweets the product is scheduled for February 2013.

One tweet read: “Victory is reserved for those who are willing to pay it’s price.” – Sun Tzu.”

That tweet was linked to a picture of an autographed Alshon Jeffery card that had the “V” logo with it.

There were four total tweets like that showing off pictures of a yet to be announced product, but playing up the victory theme with words on cards such as “Honor” and “Courage.”

The Twitter account started on Aug. 5 and every couple of days just tweeted out thematic quotes.

“”The only yardstick for success … is being a champion. No one remembers anything else.” – John Madden”

Susan Lulgjuraj is the editor of Beckett Football magazine. You can email Susan here with ideas, comments and questions. Follow her on Twitter here.


  1. Joseph Reynolds
    Posted September 14, 2012 at 10:17 am | Permalink

    I’ll be the first to admit, these cards look sweet! Can’t wait to see what else they have in store…


  2. deeez
    Posted September 14, 2012 at 11:33 am | Permalink


  3. zotster
    Posted September 14, 2012 at 12:42 pm | Permalink

    Are they thinking Upper Deck won’t have a problem with them using one of their brand names?

  4. Susan Lulgjuraj
    Posted September 14, 2012 at 1:23 pm | Permalink

    I’m just guessing the V stands for victory, but I really don’t know.

  5. Chris H
    Posted September 14, 2012 at 1:40 pm | Permalink

    I’m gonna guess “Valiant” based on the other words in the background. Courage, Honor and Glory. All words associated with Valiant.

  6. afff
    Posted September 14, 2012 at 5:35 pm | Permalink

    they are great looking cards, the back ground is awesome

  7. Kevin
    Posted September 18, 2012 at 9:27 am | Permalink

    They do look a lot like Inception. I am not a huge fan of the look. It reminds me of Velvet Elvis paintings. I do like the packaging and that we are seeing more on card autos though.

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