Topps Now Loyalty Program Has Its Perks, Including 9 Autographs for 25 Platinum Members

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By Ryan Cracknell | Hobby Editor

For those who regularly took part in the 2016 Topps Now Baseball program, they were used to mailboxes filled with cards. Twenty-five of the biggest buyers are getting a massive bonus in the mail in the form of a set of nine exclusive Topps Now Platinum Autographs.

It also appears to be the launch of the Topps Now Loyalty Program, offering discounts for buying cards, participating on social media and other actions.

2016 Topps Now Platinum Autographs

The surprise 2016 Topps Now Platinum Autographs are numbered to 25 copies each. Recipients received a full set of nine cards along with a Platinum Loyalty membership card.

2016 Topps Now Platinum Autographs David Ortiz

As far as players go, the 2016 Topps Now Platinum Autographs checklist is strong, to say the least:

• Andrew Benintendi, Boston Red Sox
• Alex Bregman, Houston Astros
• Kris Bryant, Chicago Cubs
• Clayton Kershaw, Los Angeles Dodgers
• Francisco Lindor, Cleveland Indians
• David Ortiz, Boston Red Sox
• Trevor Story, Colorado Rockies
• Noah Syndergaard, New York Mets
• Mike Trout, Los Angeles Angels

2016 Topps Now Platinum Autographs Noah Syndergaard

All are signed on-card and use the 2016 Topps Now Baseball design. They are not connected to any specific event.

The first set to hit eBay came with a $25,000 asking price.

This isn’t the first time Topps surprised collectors with Topps Now autographs. Brandon Crawford was the first Topps Now autograph signer for #100 with ten cards sent out randomly. A few weeks later, some Ichiro autographs were sent out in a similar fashion. Now, autographs are usually sold, much like the regular cards.

2017 Topps Now Platinum Autographs

Topps continued to give out new autographs throughout the season. Topps Platinum members were the only ones to receive a signed version of the 2017 Topps Now Paul deJong #195A.

2017 Topps Now Platinum Autographs 195A Paul DeJong

At the All-Star Game, members were invited to a gathering where they received a package with the following autographs that weren’t offered to the public:

• Cody Bellinger, Los Angeles Dodgers
• Ian Happ, Chicago Cubs
• Adam Jones, Team USA
• Eric Thames, Milwaukee Brewers

2017 Topps Now Platinum Autographs Cody Bellinger

Attendees also got a special stamped version of the 2017 Topps Now All-Star team sets.

2017 Topps Now Platinum All-Star AS-14 Aaron Judge

Topps Now Loyalty Program

The letter that came with the cards points to a new loyalty program that’s in the works but hasn’t fully launched. It looks to be fairly straightforward with collectors earning points for buying new cards, suggesting Topps Now to friends and more. Not only does the program offer discounts on Topps Now cards, but exclusive cards as well.

The Topps Now Loyalty program has four tiers.

Rookies are new and casual collectors. They receive 1 point for every dollar spent with several opportunities to earn more. Discounts are the only perk here.

After that is the All-Star tier. Points are doubled here with two per dollar spent. All-Star members placed in this tier based on their 2016 purchases also have the choice of a $5 discount for the Topps website or a Topps Now Card of the Month.

Hall of Fame members get four points for every dollar spent. They also receive every Topps Now Card of the Month.

The elite Platinum tier has some exclusive opportunities to special events like Topps VIP status at the 2017 National Sports Collectors Convention, early access to autographs and relics, and another set of autographs for the 2017 season.

2016 Topps Now Platinum Letter B

With the points earned from the Topps Now Loyalty program, collectors can use them to get discounts. For 500 points, collectors receive a $5 discount. One thousand points is $10, 2,000 is $20 and 4,000 is $40. Topps has a Loyalty Program FAQ posted on their website. There’s also a much more legal reading Terms and Conditions page.

According to Topps, the Topps Now Loyalty Program is only getting started. It is currently undergoing a soft launch and more details will be available shortly where things will fully roll out and collectors will start accumulating points.

Comments? Questions? Contact Ryan Cracknell on Twitter @tradercracks.

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Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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11 comments

  1. Jonathan 9 April, 2017 at 09:22

    Wow. I’m glad to see Topps doing something this innovative, even if it is only for big spenders. Nice work.

  2. JDonovan 10 April, 2017 at 13:03

    And the rich get richer. What a wonderful world. Nice to know I have ZERO chance at getting these cards without paying a huge secondary market price up. Smaller collectors like myself are rapidly being priced out of the market by Topps.

    • Ryan Cracknell 10 April, 2017 at 14:05

      @JDonovan — There are already dozens, if not hundreds, of high-priced autographs of these players out there. Realistically, it has been over 20 years since a collector could realistically track down every card of their favorite player or team. Same with master sets. Personally, with stuff like this, I have no chance of getting so I don’t sweat it. I feel good for those who did receive them. I know at least one of them bought bulk lots of EVERY base card. That’s a lot to spend. It’s not new for companies, cards or otherwise, to reward their customers. Topps could have sold these on their site and made thousands based off of past Topps Now autograph sales. Instead they used them as rewards to a handful of folks.

  3. Richard 10 April, 2017 at 13:30

    That nice. So, what about the points from their etopps program?
    Be nice if we could do something with them since I can’t remember the last time they provided anything we could get.

  4. Platman 20 April, 2017 at 08:37

    I was one of the lucky 25. Came home from work to a box on my doorstep and received everything listed above. I was in shock to get something like that out of the blue.

    It is a nice touch for them to do the program. Especially nice since everyone who buys directly from Topps can now benefit in some way.

    Of note, Platinum cannot earn points like the other three tiers, so there is no “double dip” to get all the perks AND earn points to redeem for discounts. And that is fine… if we get additional cards and autographs, access at National and a private event, I’d say that is pretty unique and worth the price of admission.

    I’d be interested to know how card shop owners feel about all this. I wonder if any of them qualified for the program and can get any benefits if they order directly from Topps for their stores, or if this is limited to more like a “personal account” program. Either way the big issue is the producer and distributor selling direct and cutting out the shops.

    And about those direct from Topps purchases, I love the Topps NOW concept; from a collection and business view. What is astounding is cards like the 1/1 and XX/10, etc. starting off at $1000 to $2000 plus. Topps figured out how to capture the primary market and absorb the profit from the secondary market in the same sale. Use the Trout/Bryant dual MVP auto as an example. Amazing on-card autograph, but in that $1000+ range does not allow for much profit for resale after fees and the like.

    If the program is heavily weighted on TNOW buyers, good for us… all of us who bought and get rewarded for loyalty. I can’t stand sets and companies selling cards with team names and logos photoshopped out. (Yes, I know Topps has photoshopped logos ONTO players uniforms after trades).

    I am just glad those of us who stuck with Topps for decades get something back. Nice touch, Topps!

  5. Platman 9 May, 2017 at 12:31

    Well, thank you again Topps! The private event mentioned will be a couple of hours before the All-Star game in Miami, and if attending they are providing a gift bag and two tickets to the game.

  6. Schmeet 5 June, 2017 at 21:27

    Can I ask what kind of money one needs to be spend to get to the different tiers. Thanks.

  7. Jason 16 June, 2017 at 13:30

    I have bought 3 boxes of Star Wars Force Awakens Widevision, and have reached All Star Tier already, so ~ 300$ got me into the next rank.

  8. E. Heitzler 6 December, 2019 at 17:53

    Does anyone know what is required for Platinum Level Loyalty Program? I guess spending a certain amount and what is that amount besides it being by invitation?

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