Topps Heritage hooked me in its first week

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2015Heritage

By Chris Olds | Beckett Baseball Editor | Commentary

At the beginning of this baseball card season, I told myself that I was going to be more selective about how much wax I rip into, making sure that at least a few of my bigger-picture focuses were justified by ripping into a wax box.

That notion lasted for two products. (What can I say, willpower is something I’ve not had a lot of when it comes to cardboard — and I’m missing the ol’ sorting and organizing gene, too.)

My favorite player didn’t make an appearance in 2015 Topps Series 1, so it was easy to limit my buying to a jumbo box and a small quantity of loose retail packs — enough to get a feel for the brand’s inclusions and improvements but not so much that I had issues of where to put stuff when I was done ripping packs.

Topps Heritage, though?

Report Card: How would you grade 2015 Topps Heritage in its first week?

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For the first time in five years, I found myself interested in the brand (that’s normal) but not necessarily feeling the design of 1966. One good price and a Purple Refractor Hot Box later, though, Heritage was on my radar even though hours before I had said I wasn’t going to do much this year.

After that, I’d shredded a total of three hobby boxes, two blasters and enough retail loosies to wallpaper part of my office with their wrappers — and that was just in the first six days of release.

Why? It’s what I do — and Heritage has always been more of a “flagship” brand to me as I prefer sturdy cardboard to the skinny bright-white, glossed and foil-stamped most of the time. (Why? It’s what I started with back in 1987.) It didn’t hurt that Heritage had my player — and that it has some seriously pricey potential with singles because of master set collectors who pick off any and every rarity they can find early on in the cycle of Heritage’s existence.

Heritage isn’t the rarest brand with the most hits per box or case. It’s simply one that’s collected — and that’s apparent with the product’s rarer inclusions that get chased and paid for quite well. That’s something the hobby needs more of with a seemingly constant flow of new stuff — and collectors — coming and going.

Heritage is one of those brands that can draw people in and keep people around — for a few reasons. In the next issue of Beckett Baseball, you’ll find a few pieces on Heritage — something we can do now with more real estate in the magazine than we had a year ago — and that’s not an accident.

I like it. Many of you like it. I decided that the issue should reflect that, though the main overall item for the issue is another hobby staple — the Rookie Rolodex. (Need the prospects’ lists? Hit Beckett.com any day of the week.)

Heritage drew me in heavily in its first few days on the scene. Here’s hoping what’s inside of the issue does, too.

Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter @chrisolds2009.

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11 comments

  1. David D 10 March, 2015 at 10:38

    Great article, Chris! From the colorful-retro looking boxes, to the large baseball on the orange and yellow wrappers- to the actual feel-and SMELL of the original 1966 cards, Topps hit a “home run” on this one! I predict that many of us-like myself-will be somewhat surprised on how many total packs we end up ripping. What the “true” collector looks for is the nostalgia of the past, the fun of just being a kid again, and a time of baseball heroes. not drug-laced clowns. Heritage brings many of us back to that time!

  2. Tim 10 March, 2015 at 10:43

    Born in ’66 and collector since ’74. Trying to collect it all and will fail but will have fun doing so!

  3. eli 10 March, 2015 at 19:08

    I Love It !! First pack i opened i got lucky and pulled Andrew McCutchen 1 of 1 1966 Silver Dollar!! Needless to say i was stoked

  4. Robert Braxton 10 March, 2015 at 21:03

    Chris,
    You think you’re so ‘cool’ … with your power-hitting outfielders … j/k :P
    I actually share JC-33 as one of my favorite players. (<- I wrote in code there to force others to click the link.)

    I just by accident started collecting Heritage the first year (2001) and got a serial #'d Ken Griffey Jr.
    I've been (individually) obligated to buy at least 1-5 packs every year, ever since.
    Topps Heritage (I must say) is a big reason I came back to collecting after a bout a 14 year lay-off (1987, coincidentally). I may not buy many packs but I HAVE to buy some every year.

    The creation of this product was very good timing (about 50 year old design). If it had been some other random number, I can't see myself buying it. Sometimes Topps do things right, … very right.

  5. LindCoulee 10 March, 2015 at 22:38

    At 1st rip I was underwhelmed. So as I continued through 40+ packs I started to remember the large closeups and the muted colors. I Told my son after a few packs “I don’t really care for theses this year”. We both laughed out loud. and continued at a hurried pace. Once the packs were opened and the search for SP’s started to stir the need to open more. With little effort I was sucked back into the familiar lure of these great cards. Set building for beginners and little to no let-down after the wrappers are tossed. Solid B+. I would say the best pack you can give to a non-collector fan of Baseball is Heritage. Great Checklist and Nolan Ryan. (Retail only).

  6. colin 18 March, 2015 at 17:25

    ive had enough..im no longer buying any heritage boxes any more im sick of paying $70 a box and all I pull is a gross looking Justin verlander jersey card…….there needs to be more autos in topps heritage for me to ever buy it again

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