Topps creates Twitter-exclusive Refractor packs
By Chris Olds | Beckett Baseball Editor
Are you on Twitter? If not, Topps has a reason for you to be there.
All 150 prospects in the 2015 Bowman product — a crop that includes Kris Bryant and Carlos Rodon — will be found with Blue Refractors that are only available via Twitter giveaways by the @BowmanCards account. Oh, and there’s an autograph — a card limited to only three copies — in every pack, too.
The nine-card packs and the cards will be limited — only 150 packs were made.
“We feel that this is a unique way to both engage with our collectors and expand our social media following,” said Zvee Geffen, who is the Bowman brand manager. “The cards are beautiful and we’re hopeful that each pack will represent the centerpiece of someone’s card collection.”
Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at email@example.com. Follow him on Twitter @chrisolds2009.