Next to bubble gum, there’s nothing that matches quite as well with trading cards as potato chips. Manufacturers of the salty snacks have long used cards as an incentive to lure consumers to their products, from the Dan-Dee baseball sets of the 1950s, through the Frito-Lay NFL sets of the ’70s and ’80s, to the Humpty Dumpty hockey sets of the ’90s. There was something about the chance to reach into a bag and pull out a cellophane-wrapped card of your favorite player that consistently drove sales across North America. That track record had to be front of mind in…

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