Steiner Sports teams with University of Alabama Crimson Tide on memorabilia, photography deal



Steiner Sports and the University of Alabama will be teaming up to bring Crimson Tide memorabilia to the masses.

namathbearA deal announced Wednesday between Crimson Tide Sports Marketing, the University of Alabama, CBS College Sports and Steiner Sports revealed the creation of Alabama Collectibles by Steiner Sports.

Available to fans will be game-used gear, photographs and gameday experiences through an online store and Web auctions at and the soon-to-be-launched The University had previously auctioned some memorabilia on its site, but had not partnered with any companies to expand its scope of offerings.

Steiner also obtained photography rights to Crimson Tide football.

With a dozen national championships, the University of Alabama is one of the most storied college football programs in history. Among the football greats from Alabama include Paul “Bear” Bryant, Joe Namath, Shaun Alexander, Bart Starr, Derrick Thomas, John Hannah, Don Hutson, Cornelius Bennett and Ozzie Newsome.

That history wasn’t lost on Steiner.

“There are only a handful of collegiate programs that can be considered household names, and Alabama is certainly one of them,” said Steiner Sports’ director of collegiate partnerships Pete Kelly. “The school is rich in tradition and history, and has one of the most passionate fan bases I have ever seen. We are thrilled to be able to have this opportunity to work with Alabama, and to bring their fans even closer to the game.”

The game-used gear will include helmets, jerseys and footballs from the top-ranked Crimson Tide. The other memorabilia includes ticket collages from Alabama’s greatest games, autographed memorabilia featuring the Crimson Tide’s greatest players, a 1979 team reunion series of items as well as archive photos.

“We are extremely excited about our partnership with Steiner Sports and CBSC,” said Brad Hattendorf an Alabama university relations director. “This will give our fans a tremendous opportunity to receive one-of-a-kind memorabilia from the leaders in their industry.”

The Crimson Tide joins a handful of college and professional sports teams who have partnered with Steiner to bring unquestionably authentic memorabilia to collectors. Others include the New York Yankees, Notre Dame, the New York Mets, Syracuse University, the Boston Red Sox, Dallas Cowboys and Los Angeles Dodgers.

Chris Olds has collected sports cards and memorabilia since 1987. Before coming to Beckett Media, he wrote about the hobby for the Orlando Sentinel on his blog, SportsStuff, and for the San Antonio Express-News and The Tuscaloosa (Ala.) News. Do you have a comment, question or idea? Send e-mail to him at


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