Reviving Rated Rookie: How One of the Hobby’s Most Iconic Brands Is Thriving in Football

A brand is much more than a logo. It’s not just a tagline or motto. A brand is a connection. It’s how something makes you feel. The sports card hobby has delivered strong brands over the decades bringing value, fun, exclusivity and artistry. The Rated Rookie cards from 1980s and early-1990s Donruss baseball cards helped define the most important era of the sports card industry. Panini has revitalized Rated Rookie for today’s collector, reaffirming its deep roots and wide appeal. That instantly recognizable baby blue logo outlined in black and white carries a nostalgia that creates a flood of memories…