Reports: Topps Out, Fanatics In with MLB and MLBPA Baseball Card Deals
Are major sports card changes on the horizon? According to multiple reports, Fanatics has landed both the MLB and MLBPA exclusives. And that could just be the beginning.
According to Jared Diamond of The Wall Street Journal, the MLBPA sent out a memo to players today informing them of the deal, Fanatics will be forming a new trading card company that the league and union would haveequity in. It also suggests that Fanatics might be in talks with other leagues.
Jacob Feldman and Scott Soshnick of Sportico are reporting that the new Fanatics card company will be headed by StockX‘s Josh Luber and that there have been discussions with the NBA, NBAPA and NFLPA as well. Panini currently holds the exclusives for both basketball and football.
Topps currently holds the MLB exclusive on baseball cards through 2025 so it’ll be a while before any licensing changes come into effect. For collectors, things should look the same for now, at least.
Fanatics is already a giant in virtually every facet of licensed sports merchandise with established partnerships across the professional and collegiate levels. The company is currently valued at $18 billion.
This year, Topps is celebrating the 70th anniversary of its baseball card line. They’ve been producing cards for the sport continuously since 1951. They’ve had the MLB exclusive since 2010.
This is a developing story.