Reader poll: Video card questions

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At this point, collectors have been exposed to images, videos and articles on the industry’s first video trading cards. Through their own marketing campaigns, Panini America and Upper Deck have made sure to keep consumers and media outlets in the know about their respective innovations.

Knowing what we know (and what we know you know), we dreamed up a quick poll to wrangle up some collector opinions. After you’ve reviewed the following images and mulled over the concept, please take a minute to respond to our six-question survey.

Also, feel free to weigh in with additional thoughts and commentary below.

Which video card would you rather have?

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How do you feel about this hobby innovation?

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Do you think that Topps will create a competing video card?

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(Three more questions after the jump.)

Do you think these cards can broaden an interest in card collecting?

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Are video cards actually cards?

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From time to time, the hobby needs tech-based products to stay relevant. (Do you agree/disagree with this statement?)

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  1. david jones
    Posted April 13, 2011 at 2:18 pm | Permalink

    Cards have been around since the mid 1800’s and have been on cardboard since then and they have stayed revelant these video cards are a gimick , they may be cool as a stand alone product but to me i cant stand them as something “special” to pull from a pack. im just not big on these

  2. Jeffrey
    Posted April 13, 2011 at 2:53 pm | Permalink

    So will we need to pull a SP charger card too?!?!? Are they battery run? Can they be changes? Sounds like the coolest card ever that is made of vanishing ink….. DUMB.

  3. tolentinotown
    Posted April 13, 2011 at 3:19 pm | Permalink

    UD Evolution is battery-run and charges via USB cable and the port on the card itself. I suppose somebody with some know-how could theoretically hack the memory on the player and store/display his/her own video content.

  4. Eric
    Posted April 13, 2011 at 2:58 pm | Permalink

    I’ll all for them. I think they are an added bonus to the card collecting world. I think they would do better as a new product and not a super short print. You will have people that will buy them for their cool factor and innovation, yet you will have some luddites that are will despair the addition of technology to the hobby.

  5. Posted April 13, 2011 at 3:30 pm | Permalink

    i get that companies want to come up with the next gazillion dollar money maker… i really do

    but … this is not it…

    if these companies want to improve their products i suggest they try this…

    2. ELIMINATE pre rookie / prospect cards of kids who are 7 years old…
    3. quantity does NOT equal quality… in place of have 29 brands from a company in a year have 6 really good ones… its a little tough to get a rookie cards of all 29 brands… per player
    4. come up with something other than a jersey swatch… and no stadium relics of a sliver of a crapper lid from tiger stadium…

  6. tolentinotown
    Posted April 13, 2011 at 4:26 pm | Permalink

    These responses are great, folks. Keep ’em coming!

  7. Posted April 13, 2011 at 4:34 pm | Permalink

    As of this writing…

    63% would not have any of the three cards (although I really, really, REALLY, want the Tolentino).
    71% hate the concept of video trading cards.
    70% believe Topps would make a video card if, and only if, video cards are successful. (In other words, never.)
    80% do not believe video cards will broadened interest in collecting.
    82% do not even think video cards should even be considered “trading cards.”
    78% disagree or strongly disagree that The Hobby needs tech-based gimmicks to remain relevant.

    The results of this poll should surprise no one…. Except the tin-eared, marketing whiz-kids employed in Product Development who continue to derive these stupid gimmicks.

  8. Double-R
    Posted April 13, 2011 at 4:56 pm | Permalink

    How can anything that has electronic components in it be called a trading card??? The answer
    IT CAN’T.
    The true collectors that visit beckett have already spoken… WE DON’T want or need Video CARDS. Spend the time and effort into making TRADING CARDS BETTER.

  9. tolentinotown
    Posted April 13, 2011 at 5:05 pm | Permalink

    Ah, but what defines a “true collector?” If we look at the hobby from a Darwinian perspective, doesn’t it make sense to adapt technology (i.e. electronics, etc.) to garner new interest and ultimately survive?

  10. Sports Cards Guy
    Posted April 13, 2011 at 5:04 pm | Permalink

    Ok so here is a question that no one has asked… JUST WHO is going to sit there and watch the same video OVER & OVER again? I guess the 1st time you see it… it would be cool, but once you played it once… how many more times will you ever play it again???

  11. tolentinotown
    Posted April 13, 2011 at 5:07 pm | Permalink

    Great point.

  12. Barry B
    Posted April 13, 2011 at 5:33 pm | Permalink

    Ok so whats next… How about Trading cards that can only be purchased and seen on a computer. The Card companies can cut out all the Hobby stores and sell them direct to us. You can purchase packs or boxes, and when you open a pack, you see on your CPU, the cards you get. Nothing ever to hold… and no more cards to take up space (Wifes & Girl Friends would love that). Speaking from a regular guy who enjoys my cards.. 100,000 & counting… Nothing will ever beat getting a pack or box of cards to open. I saw somewhere that these cards hold 30mins of video… Ok so you you get 10 of them… who in this world is going to spend 5 hours looking @ a little screen with video high-lites that i can find on or Lets see watch my 65″ hd tv or watch a little screen of Blake Griffen doing the same dunks over & over again… tough call… but I’ll pass on these cards.

  13. Dave Newton
    Posted April 13, 2011 at 6:40 pm | Permalink

    I’m neutral on these video cards and to make them more exciting they should have the player involved announce at the end of the video ( on selected cards ) that they have won a autographed card, jersey,basketball,baseball,football,etc. of that player.

  14. Greg M.
    Posted April 13, 2011 at 9:13 pm | Permalink

    “Ah, but what defines a ‘true collector?’ If we look at the hobby from a Darwinian perspective, doesn’t it make sense to adapt technology (i.e. electronics, etc.) to garner new interest and ultimately survive?”

    This is a good point, but what about the old adage “Those who fail to learn the past are doomed to repeat it”? We’ve seen companies try to incorporate technology into their products (UD Powerdeck and I can’t remember the name of Donruss’ CD Rom cards) and in the end those efforts just never took off.

    I think it’s just frustrating to collectors to see these companies allocating resources to an idea that really isn’t a concern to them.

  15. Mark
    Posted April 13, 2011 at 11:30 pm | Permalink

    These video “cards” (they aren’t cards) are such a bad idea that I sincerely wonder if this is an attempt by UD and Panini to simply create buzz and controversy, rather than create a legitimate new product. Collectors don’t want gimmicks like this, they want quality cards, thoughtful designs, great photography, relevant insert sets, and on-card autos. If this is the direction Panini and UD are going, I hope they never get a baseball license.

  16. Ross
    Posted April 14, 2011 at 9:29 am | Permalink

    If Panini’s HRX actually comes out looking like the comp image they’ve released, I don’t really see how it’s any less of a card than some of the patch cards I’ve seen accepted in the hobby as legitimate “cards.” They’re both super thick cardboard with cutouts to make room for another medium. This one just happens to have a video screen instead of a jersey/bat/embroidery patch.

    The UD Evolution, on the other hand, just looks like a decent idea executed about as poorly as possible. It is essentially just a video player with a cardboard cover. It looks cheap and the design isn’t very exciting.

  17. Darin Amundson
    Posted April 14, 2011 at 11:28 am | Permalink

    I agree that UD’s looks just about as silly as Tolentino’s.
    If Panini’s looks like the image, and looks like a patch card with a video screen instead of a patch, I like it. The deal breaker, or deal winner in this case, is that they will be autographed, and have a video of the player autographing it. Which could be great.
    I hope they have some way of distinguishing the card in the video, like a hand numbering the autograph, and holding it up to the camera to see the hand numbering after the player just signed it. That would be cool. Upper Deck’s is just silliness.
    Panini can stop calling it a HD image though, that is stupid, no such thing as HD on a 1 inch screen. SD TV’s with 480i on a 13″ TV look as good as HD because of the size of the screen relative to the amount of lines of resolution. On these 1 inch screens it could be a HD file playing on there but you could never tell the difference on that small of a screen.

  18. Posted April 14, 2011 at 4:36 pm | Permalink

    I like the fact manufacturers are pushing forward. These may not catch on but at least it’s movement. Progress and new ideas are always a good thing. Sure cards have been on cardboard for over a hundred years, music was on vinyl for the better part of a century and no one would argue MP3s are a bad thing. I don’t understand the anger some collectors have towards these cards.

    The Panini version looks cool, the UD not so much.

    I am very curious to see where this goes.

    To all the haters, maybe it’s time to try coin collecting or some other endeavor.

    On a side note, Andrew you are kicking a**.

  19. Randall
    Posted April 15, 2011 at 10:30 am | Permalink

    Ok, guys. There is 1 major factor everyone has failed to mention…if this product is actually labeled as a “trading card”, omgosh this is so dumb lol, then a collector pulling one will have to refrain oneself from endulging into the tech-ish hilight screen to avoid any scratches (Break fingers if an intrigued friend gets a hold to it lol). Because as we all know, once there is a ding, discolor, or crease in ur valued card the price begins to decend…

    {[Wait, please dont mistake me for a VC ‘hater’ cuz you all r really begining to bug me lol. I mean, they r doing something that at least the kids can get something out of and maybe draw lots of new, young, life-time collectors…(Welcome! btw). So stop being grouchy old men crying over a couple of non-collectible collectibles, buy and collect what you want, and wait for the trend to wither itself to extinction….Now, to continue where I left off above,]}

    So with that said, (price begins to decend…) therefore, making the actual screen and electronics absurdly and absolutely, 100% IRRELEVANT!!! Unneccessary. And how about corrosion or screen glitches? Oh, IDK… Now that I have written enough to put you to sleep, I sign off with this as my take… VidC’s are cool-ish, although, if I were to pull one I really do think I would sleeve it and store it right away, never to view it. Who knows, 10 years down the road, the HRX lack of popularity may lead to a low number of 2011 HRXs that, for novelty and historian purposes may have a market. . . I’m dreaming, I know, hell I don’t go around bursting YOUR dream bubbles…leave me be! lol
    Thanks Guys!
    God Bless

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