Panini’s Rookie of the Week set to appear in Contenders retail


By Susan Lulgjuraj | Beckett Football Editor

Panini America picked a rookie of the week throughout the NFL season, featuring them on cards in the virtual world.

One week, the top rookies would be showcased on the National Treasures design, the next they would be on a Score design. Panini is now bringing those cards into the physical realm.

The cards will be inserted into the retail version of 2012 Contenders, exclusively at Target. The product is expected to come out toward the end of February in retail outlets.

The 17-card set highlights the weekly winners of players such as Robert Griffin III, Andrew Luck and Alfred Morris.

Panini also included 2012 Prizm Football Red Prizm Die-Cuts of the five Pepsi Max Rookie of the Year finalists: Luck, RG3, Morris, Russell Wilson and Doug Martin. These examples will be limited to fewer than 35 copies.

Susan Lulgjuraj is an editor of Beckett Football. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook.


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  1. Bill 15 February, 2013 at 14:17

    Way to go Panini S#!* on the card shops as always. After were all gone maby you should say S#!* on Wal-Mart & Target.

  2. zotster 15 February, 2013 at 15:48

    Card shops get more than their fair share of exclusive content – and exclusive sets. Trading cards were created as a means to spur sales of retail products of various kinds. “Hobby” issues were a creation of the 1980s. I, for one, would love to see trading cards return in force to their retail roots and make $100+ packs (or even, for that matter, $5+ packs) a thing of the past.

    Not that I’m a big fan of “big box” stores in general, but I’d love to see packs of Topps products in my local neighborhood drug store again.

  3. tom w 15 February, 2013 at 19:11

    I too like having a local card shop but the reality is with the intermnet and Card comapnies selling their on (retail-TOPPS) product s this isn’t so bad.
    Let me give you the lowdown in my hometown Roanoke va) 1 card shop Big’t’s doesn’t want to sell by pack on most products selles to a lot of dealers and Ebay.Not always very personable everything isn’t priced so it’s always annoying to have to keep asking what’s the proce on this or that.
    So if that’s the option -give me better options in retail. All have their place and thats just the way it is today I personally would love to have my own LCS. fact is I know it’s hard to keep the bottome line and all these so called free topps and Panini promotions do cost the LCS.. I just know I appreciate both ends of the hobby

  4. RJ 16 February, 2013 at 02:38

    Yeah, hobby has nothing to complain about with guaranteed hits, etc. It’s cool they throw retail a bone every so often.

  5. TheLegendJerryRice 17 February, 2013 at 07:50

    @ Bill.

    You are right Hobby gets jack LMAO !!!!!!!

    Yeah ok. Think that over again. RETAIL gets JACK !!!!!!!!!!

    How many times do you see “BIG” pulls out a BLASTER !!!!!!!!

    Yes I know you get what you pay for. But really….

  6. chris woods 19 February, 2013 at 23:23

    thank for putting something in retail,all i open is retail and to have something to look 4 is such a nice change,and CHRIS you are the man keep up the great work

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