Panini to release Titanium in Canada only
By Susan Lulgjuraj | Beckett Hockey Editor
Panini America has changed the way its releasing 2013-14 Titanium Hockey cards.
The company recently announced that hobby boxes would only be distributed in Canada through Universal Distribution. This is the first time Panini has released a hockey product in Canada only.
For those in the United States looking to purchase Titanium Hockey, they can order from a limited supply on the company’s website for $109.99.
“Titanium has a strong heritage as a hockey-only brand that has long been embraced by Canadian collectors,” said, D.J. Kazmierczak, Panini America’s Vice President of Sales, in a release. “As we looked at our 2013-14 NHL product schedule, we wanted to find a meaningful way to reward Canadian Panini Roundtable stores for their commitment and support of Panini NHL trading card products. We felt this was a clear way to do something special and create a unique point-of-differentiation for Canadian hobby shops and collectors.
“With an exclusive Canadian distributor, a Canada-only NHL product made a lot of sense and iCollectPanini.com gives us the flexibility to ensure that U.S. hockey fans still have access to purchase the 2013-14 Titanium product.”
Check out Beckett’s First Look of Titanium Hockey here.