Panini to offer Damian Lillard autos in wrapper redemption program

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By Susan Lulgjuraj | Beckett Basketbal Editor

Panini America is creating a special group of Damian Lillard autograph cards featured on designs from the 2012-13 season.

Panini will create 400 new Lillard cards to be used in a redemption mail-in program. The designs will be from National Treasures, Preferred Silhouettes, Gold Standard and Select.

Collectors can earn points toward these cards using wrappers, UPC codes and store receipts from select 12-13 Panini NBA products. Collectors need to earn 300 points to get one blind-wrapped Lillard card.

The cards won’t be tagged as Rookie Cards in Beckett’s database because Lillard has base RCs in these sets, according to analyst Brian Fleischer. However, once these cards go live, Beckett will determine where to catalogue them.

Here’s how the points breakdown on eligible products:

Eligible Products Points Per Box
2012-13 Momentum Basketball 30
2012-13 Panini Signatures Basketball 15
2012-13 Elite Series Basketball 35
2012-13 Gold Standard Basketball 25
2012-13 Panini Intrigue Basketball 20
2012-13 Innovation Basketball 15


Essentially, you have had to spend more than $1,000 to be eligible for a Lillard autograph redemption.

There is a maximum of 10 cards per person.

Send your UPC codes, receipts and wrappers to:
Panini America
Damian Lillard Redemption
5325 FAA Boulevard, Suite 100
Irving, Texas 75061-3601

Update: A Panini America official clarified on the company’s blog that receipts for purchased products have to be dated starting Oct. 31. Anything with a date earlier will not be accepted.

Essentially, these have to be new purchases of the products listed above.

Susan Lulgjuraj is an editor at Beckett Media. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook and Twitter.



  1. Doug
    Posted November 1, 2013 at 10:42 am | Permalink

    Didn’t the 2013-14 season just start this week?

  2. David Johnson
    Posted November 1, 2013 at 12:03 pm | Permalink

    This really sucks if you bought boxes over the past few months, but threw them out without keeping the UPC. I know they said you can send in store receipts, but how many hobby shops give detailed receipts. I really like the idea, just wish they had announced they were going to do something like this sooner.

  3. Oldgoldy97
    Posted November 1, 2013 at 12:43 pm | Permalink

    They also posted they have to be bought Oct 31st or later. And I think you need to have all three items (wrappers, receipts, UPCs). So if you bought anything prior to yesterday, you’re out of luck. And if you buy from a card show, you’re out of luck unless the dealer gives you a receipt (ya, sure).

  4. heath lorah
    Posted November 1, 2013 at 3:59 pm | Permalink

    WOW, this really stinks , i would have 600+ points now , but no wrappers ? it would have been nice had they decided to do this a couple months ago. Who runs these card companies and comes up with these bright ideas. THANKS FOR NOTHING :(

  5. george
    Posted November 1, 2013 at 7:34 pm | Permalink

    Wow. $1000.00 of last year ‘s product to get a card. They will be super rare and I will likely never see one.
    Certainly a nice opportunity for the big ticket buyer. Unfortunately, that is a lot of money for a chance at a valuable card.
    I still feel that Panini produces too many similar high end products. This seems like a way to deal with excessive over stocked cardboard. More focus on fewer products would be better for the hobby and perhaps better for Panini.

  6. Tom Waldron
    Posted November 2, 2013 at 9:04 pm | Permalink

    Hahahah too funny not for the colectors seems if it isn’t Topps it’s another card Company screwing with us.
    I personally have to say Who cares. Panini and Leaf Double teaming the Hobby. Gee How bout a R real redmption that benefits the Average Collector. Yeah 1ST it’s thedouble-confusing remeption rc whatevr. Only if you got an extra grand to throw around . Heres a grea one for Beckett compare the amount you’d have to spend for 1 Lillard to other Past and present Hi NBA ballers – you could buy A good Jordan rc or decent Lebron rc plus Bird Magic etc.. Why would I go through the trouble sounds like Leaf wants you and I to pay what they gave to LEAF for Lliards auto -rights —good one for Leaf not so for the collectors.
    Just saying

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