Panini shows off diamond, emerald cards in Flawless

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By Susan Lulgjuraj | Beckett Hockey Editor | Commentary

As we get closer to the release 2013 Flawless Basketball, collectors are eager to learn more.

We have seen a checklist that includes players such as Kobe Bryant, Kevin Durant and Damian Lillard.

However, we need pictures and Panini gave more of its base cards on Wednesday.

Each base card – and its parallels – will have a diamond or emerald embedded in them. The base cards are numbered to just 20 copies – presumably because there just aren’t that many diamonds to go around.

Along with the gems, the biggest reason Flawless is getting attention is the price tag. Panini has an MSRP of $1,250, but there are dealers asking for more than that. Instead, we’re looking at $1,500 for one box – err, briefcase – of cards.

Panini is ensuring the packaging will keep these cards from getting damaged in transit. The boxes will be metal briefcases. Inside, there are 10 cards with seven autographs.

Even with the price tag, this product will be opened. There are enough dealers and re-sellers looking to make money on this. I spoke to one dealer over the weekend who said he ordered five boxes of Flawless, but the allocation has been extremely limited.

After seeing the autographs and now checking out the base cards with gems in them, do you think the price of Flawless is justified?

Susan Lulgjuraj is an editor at Beckett Media. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook and Twitter.


  1. DougP
    Posted October 3, 2013 at 10:50 am | Permalink

    Yikes!!! $1500 for 10 cards? This is way beyond the average collectors pocket book. There can’t be that much demand for overdesigned bedazzled sports cards. C’mon Panini!

  2. James
    Posted October 3, 2013 at 2:24 pm | Permalink

    @DougP can’t be much demand? The product is sold out. Smart move by Panini and the distributor who “persuaded” them to make this product.

  3. Posted October 4, 2013 at 12:26 am | Permalink

    smart buyers will be waiting for people to bust this and then pick up the singles on the cheap. this is the right crop to do this with though…a kyrie or a lillard diamond will definitely be in big demand. but the rest of the cards, no so much. the nice thing though is that you can get a super short printed diamond or emerald lebron that has the potential to be huge!

    if i wasn’t tapped out from national treasures, i’d love to try this! but by the time it hits my lcs, it’ll definitely be close to $2K.

  4. deez
    Posted October 4, 2013 at 10:36 am | Permalink

    i lack the “stones” to buy this product

  5. Posted October 4, 2013 at 10:41 am | Permalink

    The cards are beautiful. Low Production (2600 boxes or less), GAME USED PATCHES ONLY, all cards numbered to 25 or less, this looks to be the The Best Product Ever! The Damian Lillard Select Basketball Gold Prizm RC with NO AUTO sold on eBay for about $2000. How much will a Lillard RC numbered to 20 or less with a diamond or emerald sell for? The Kyrie National Treasures Auto Patches #d/99 are still selling well. How much will a Flawless Kyrie Auto Patch #d/25 or less sell for?

    I did a comparison of 2012-13 Flawless and National Treasures. Flawless at $1500 a box easily beats out NT at $739. While at this time, projected card prices are just an educated guess, I am sure demand for Flawless singles will far exceed supply. Many box breakers will keep a lot of these beautiful singles rather than sell them at too cheap. Check out my analysis and do your own.

  6. Greg Esparza
    Posted October 13, 2013 at 2:03 pm | Permalink

    I think the product is very beautiful, but if you put a price tag like that it should only be filled with current/retired superstars and hot rookies! Kinda like what upper deck did with greats of the game. I’d shoot myself if I spent that kind of bread for my best hit to be a Shane Battier emarld /5!

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