Panini Reveals Boxing Day Promo Details
By Stephen Laroche | Beckett Hockey Editor
In the wake of a successful Boxing Day promotion last year, Canadian collectors may have been wondering if Panini America would be bringing it back again in 2014 – especially without the presence of NHL and NHLPA licensing.
Today, they received some excellent news as the company will be distributing some special packs via authorized Canadian Panini Roundtable stores. Handed out to those that make qualifying purchases, the contents inside will include base, parallel, autograph and memorabilia cards from all four major sports with a focus on the legends of the game and other content that is strongly tied to the Canadian market.
What stores will be participating? Find out and enjoy a gallery after the jump.
Over the next few days, Panini will be revealing images of cards found within this limited release and Beckett will bring them to you as they go public. The first group of cards shown are from the Hockey Legends, Legends and Team Colors subsets that can be pulled from packs. Visit us again in the upcoming days for further updates to this story.
Participating stores for the program are listed on Panini’s blog.
Stephen Laroche is the editor of Beckett Hockey and Beckett Basketball magazines. Have a comment, question or idea? Send an e-mail to him at SLaroche@beckett.com. Follow him on Twitter @Stephen_Laroche.