Panini readies three Super Bowl card sets

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By Chris Olds | Beckett Sports Card Monthly Editor

Panini America is enhancing the NFL Experience and the Super Bowl the best way it knows how.

By making new cardboard.

A set for both the New England Patriots and the Seattle Seahawks became a reality on Friday at the NFL Experience, an interactive showcase in the days leading up to the big game, a second set became available as an interactive bonus and another set began card-by-card distribution at the show.

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After the Super Bowl teams, a second set focuses on 16 great moments in Super Bowl history — it will be given away card by card during the days of the Experience. Meanwhile, a third set — one showcasing the hometown Arizona Cardinals — is available as a bonus to collectors who buy the Super Bowl set and bring their receipt to the Panini booth.

The highlights set card-release schedule is:

Jan. 24: Kurt Warner and Malcolm Smith
Jan. 25: Joe Flacco and Eli Manning
Jan. 26: Peyton Manning and Drew Brees
Today: Santonio Holmes
Wednesday: Emmitt Smith
Thursday: John Elway and Jerry Rice
Friday: Troy Aikman and Aaron Rodgers
Saturday: Kurt Warner and Tom Brady
Saturday-Sunday: Russell Wilson and Tom Brady

Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

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