Panini teases Flawless lines for soccer, Kentucky basketball

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flawless-briefcase

By Chris Olds | Beckett Sports Card Monthly Editor

Flawless is coming to the pitch and the college hardcourt.

Panini America‘s most-deluxe brand will have both soccer and college basketball cards coming in the future, the company teased on Tuesday at the Industry Summit in Las Vegas.

A Kentucky Wildcats edition is likely to include stars from the past and the present for the dominating program with the likes of Anthony Davis, John Wall, Pat Riley, Dan Issel, Adolph Rupp, Frank Ramsay and Tubby Smith among the tentative inclusions.

Panini’s World Cup soccer release last year was its most-successful card line since it entered the card market in 2009, according to CEO Mark Warsop.

We’ll have more on these products as they are announced.

Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

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3 comments

  1. Chris Harris 18 March, 2015 at 11:38

    “Panini’s World Cup soccer release last year was its most-successful card line since it entered the card market in 2009, according to CEO Mark Warsop.”

    It’s amazing to see what happens when you release a product that DOESN’T rely on …

    A) Big MJOJOJOJO HITZZZZ (Prizm soccer doesn’t come with a guaranteed autograph in a box), and

    B) Gimmicks.

    There’s a lesson product development teams throughout the industry can learn here.

  2. Robert Braxton 18 March, 2015 at 15:39

    @Michael, … Agreed!

    @Chris, … great post, but to note, the success of Panini’s World Cup soccer last year WERE just ‘stickers’, which have a price point at a fraction of an actual ‘card’ product, (and so little kids, worldwide, ‘devoured’ them like gum). I whole-heartedly agree about the extras (i.e. “gimmicks”), I could live without most of them. And, autograph per box doesn’t seem like it’s asking a lot, (in today’s auto-drenched marketplace).

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