Panini Lands Exclusive UFC Trading Card License


Panini America is getting in the Octagon with UFC. The two companies announced an exclusive multi-year trading card deal. This means that Panini is the only company going forward who will be making UFC trading cards.

This opens things up for new MMA lines. Things kick off in April with 2021 Panini Prizm UFC.

Three additional sets are expected this year. Select, another chromium line like Prizm, is slated for July. Chronicles, a brand that folds in many designs and lines from Panini’s portfolio, is expected in September. The high-end Immaculate will closes out Panini’s first year of UFC cards in December.

In addition to the traditional pack and box products, there will also be an on-demand element with Panini Instant UFC. Following in the footsteps of football, basketball and other sports, Panini Instant cards are done in a print-on-demand format. Cards go up for sale shortly after an event or major card. Those that are ordered are made.

“We’ve watched with great interest over the years as UFC has grown into a major force on the mainstream sports landscape with some of the most marketable athletes in the world,” said Mark Warsop, Panini America CEO.

Tracey Bleczinski, UFC Senior Vice President of Global Consumer Products, said, “We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner.”

Prior to Panini, Topps held the UFC license for more than a decade from 2009 to 2020.


Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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  1. Rick 3 February, 2021 at 18:46

    UFC Topps Chrome cards are gaining value right now. UFC Topps Museum collection has some really high quality cards too. I am investing now because of the athletes now. Khabib, GSP, Jon Jones, Dustin, Conor, Israel, Chandler Rookie Card! It’s a great time to be a fan!

    • Ryan Cracknell 11 March, 2021 at 12:01

      @Nicholas – The article mentions an initial target release of April for UFC Prizm. However, it has probably been pushed back a bit as Panini is announcing products for early May at this point.

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