Panini joins forces with Pepsi for NFL Rookie of the Week promotion


By Andrew Tolentino | Football Editor

No cheeseburger. Panini, Panini, Panini, Pepsi.

In an ideal world, John Belushi would still be around to re-create his classic SNL sketch for the purpose of promoting Panini America‘s partnership with the other cola maker. Yesterday, the Texas-based card company unveiled its role  in a cooperative effort to promote Pepsi’s NFL Rookie of the Week program.

No touch. Click.

For the duration of the Pepsi-sponsored NFL promotion, Panini will reveal five virtual trading cards featuring each week’s rookie nominees. The electronic cardboard — designed with various Panini brand elements — will be showcased in a Pepsi Rookie of the Week gallery on

No buy. Win.

Fans are encouraged to vote on each week’s nominees, share  images of their selections on Facebook, Panini’s Facebook page, on twitter with the hashtag #PepsiROW and mention @PaniniAmerica for a chance to win prizes throughout and possibly after the NFL season.  As to whether or not these virtual cards might appear in tangible, autographed form at a later date — the answer is still up in the air.

Speculating collectors and free-stuff-seekers alike can cast their votes on the Pepsi-sponsored landing page.

Here are the five nominees from NFL Week 1:

Doug Baldwin

Randall Cobb

Ryan Kerrigan

Cam Newton

Patrick Peterson


Tens of millions of cards available for sale in the
Beckett Marketplace!

Get up-to-date pricing for your favorite sports cards with a
Beckett OPG Subscription

Leave a reply

We use cookies to help personalize content, tailor and measure ads, and provide a safer experience. By navigating the site, you agree to the use of cookies to collect information. Read our Cookie Policy.
Accept & Close