Panini America lands USA Baseball license

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By Chris Olds | Beckett Baseball Editor

Panini America just added the red, white and blue to its baseball card portfolio.

The Texas-based company announced on Monday that it has signed an exclusive multi-year deal to be the official card manufacturer for USA Baseball beginning later this year. Topps had held the license since taking it over from Upper Deck in 2010.

“Some of the greatest players of all time made their marks with USA Baseball long before they made their marks as professional players,” said Panini America CEO Mark Warsop. “This new agreement gives us the exclusive opportunity to introduce fans and collectors to tomorrow’s stars.”

Panini will showcase the Collegiate National Team, 18U and 15U teams on their first cards beginning this fall. The 2012 USA Baseball Collegiate National Team will be in 2012 Prime Cuts in October and it will include members of the 18U and 15U National Teams in 2012 Donruss Elite Extra Edition in December. The products will include autographs as well as memorabilia cards. Meanwhile, the 2012 USA Baseball box set will arrive in November with all 62 members of the 2012 USA Baseball squads as a hobby-only product. In 2013, the company said, it will arrive via a packed product.

“Panini America has already shown they are as passionate about the USA Baseball brand as we are, and we know its passion will show in the products it manufactures with USA Baseball’s National Team players,” said USA Baseball COO David Perkins.  “We are thrilled to be working with Panini America to bring our pastime’s future to collectors and fans.”

Panini’s baseball portfolio already includes licenses with the Major League Baseball Players Association and the National Baseball Hall of Fame — both acquired since September.

Other Panini Notes & Nuggets …

In other Panini news announced on Monday, the company will create a 36-player, 90-inch-long booklet card in this year’s National Treasures football set … Warsop: “The product we release in 2012 will be far superior to what we released in 2011.” … Warsop: “I think we’re in great shape for growth in 2012.” … The USA Baseball deal also allows for cards of past players to be made, which Warsop teased with this possibility: Bryce Harper HRX video card. … VP Martin Welling: “We aren’t where we want to be, but thank goodness we’re better than where we were. … New vision: On-time and on-target.” … As for card design? Welling: “No more cookie-cutter approach to design … We re-engineered and designed a card to stand on its own.” … Panini’s Hall of Fame-focused baseball product will be called Cooperstown. … Ben Ecklar: “More autographs, less game-used in 2012 NFL releases.” … Black Friday promotion will return. … Cam Newton, Andy Dalton and Mark Ingram coming to HRX video. … Player of the Day hobby programs returning in all sports … more to come.

Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at Follow him on Twitter by clicking here.

Below is Panini’s video of the formal announcement:

YouTube Preview Image


  1. trey
    Posted March 19, 2012 at 11:50 am | Permalink

    Please deliver a retail product as well. Collectors love the box with 1 auto

  2. chrisolds
    Posted March 19, 2012 at 11:53 am | Permalink

    Trey: Apparently not going to happen.

  3. BK
    Posted March 19, 2012 at 12:43 pm | Permalink

    How about they work on their redemption program first!

  4. jchavestx
    Posted March 19, 2012 at 2:07 pm | Permalink

    How about rookie cards for their basketball products, is that too much to ask for????

  5. steve-o
    Posted March 19, 2012 at 2:23 pm | Permalink

    retail……..hobby ??????????? Is the retail just needed, so the pack searchers have an outlet (because the hobby shop owners don’t let them search there) ?!?!?!?!

    by 2014…….Panini will be the ONLY liscense holder in all four major sports and there wont be any competition anymore……VERY SAD :-(

  6. anon
    Posted March 19, 2012 at 2:48 pm | Permalink

    No comment from Topps?

  7. Adam
    Posted March 19, 2012 at 3:01 pm | Permalink

    Ugh. So more sticker autos. Nothing about more on-card. And we don’t want less game used. We want less worthless photo shoot relics. They just don’t get it.

  8. Richard
    Posted March 19, 2012 at 3:01 pm | Permalink

    Big mistake by Topps.
    More people consider the USA “real” cards than many of the college issues.
    If they make them with hard signed autos they will have a real winner since
    people will value them more than they do a first year sticker autos.

  9. backupgoalie
    Posted March 19, 2012 at 5:33 pm | Permalink

    why does panini get everything…their stuff isnt that great

  10. Brian
    Posted March 19, 2012 at 6:32 pm | Permalink

    No big loss. 95% of the USA autos were $2 hits the past few years in Bowman and Topps products.

  11. Phil
    Posted March 19, 2012 at 7:07 pm | Permalink

    Well, at least they can make THESE cards with logos on them.

  12. Dan
    Posted March 19, 2012 at 9:41 pm | Permalink

    Each year I look forward to the USA sets more than any other set, but these are just about the ugliest things I’ve ever seen. Very sad.

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