Panini America, CLC Extend Exclusive Agreement for Collegiate Sports Cards
Panini America is holding onto its exclusive deal to produce sports cards for hundreds of colleges for the foreseeable future. The card maker and CLC have announced a long-term extension to their existing deal.
With the agreement, Panini will be the only company able to produce sports cards with images and trademarks from the schools that are represented by the CLC.
The initial deal started in 2015 when Panini. Before that, Upper Deck held exclusive college rights. Panini has been producing multiple sport-specific college releases for basketball and football from the beginning. College images have also been incorporated into several baseball products. It also provides some flexibility for early-season releases, particularly NFL products that sometimes picture rookies with their schools.
“It was always one of our key objectives to acquire exclusive rights to collegiate marks – not just for what they meant to our professional products but also for the ability they gave us to improve and expand the collegiate trading card market,” said Mark Warsop, Panini America’s President and CEO.
“We entered this partnership on behalf of our client institutions back in 2015 with high hopes on the new direction, and we are pleased to say those expectations have been exceeded,” said Dave Kirkpatrick, CLC Vice President – Non-Apparel.
The length of the extension has not been announced.