Panini 1st Off the Line Program Offers Collectors Early Access, Exclusive Cards

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Panini 1st Off the Line Logo

A certain level of prestige comes with having the first of something. We see this in the hobby with the excitement that surrounds the first breaks of a product. The first copies of cards to land on eBay often command higher prices. When it comes to serial numbered cards, premiums can often be found for the first one. Panini 1st Off the Line is a new direct-to-consumer program that brings a lot of the same sentiments.

Panini 1st Off the Line not only offers exclusive cards not available anywhere else, but the plan is to have them arrive before the main national release that they’re based on.

“The addition of limited availability, exclusive content and early access on the 1st Off The Line versions will create additional excitement and anticipation among collectors,” said Panini America CEO Mark Warsop.

Panini 1st Off the Line cards are sold direct by the card maker. Collectors can find them both through a dedicated page on Panini’s online store and on the Panini Direct app. Cards will be listed approximately three weeks before their scheduled release.

The program debuts with 2016-17 Panini Immaculate Basketball with exclusive Emerald parallels not available in regular packs. Each Emerald parallel is numbered to 5 copies. 2016-17 Immaculate Basketball is slated to arrive in hobby shops on September 27. However, these should arrive a day or two earlier.

Several sets across basketball, football and baseball will have Panini 1st Off the Line offerings.

“The products included in the 1st Off The Line program are traditionally some of the most popular across our portfolio,” Warsop said.

Panini 1st Off the Line Product Schedule

Here’s a list of future products scheduled to have 1st Off the Line releases in the months ahead:

Basketball

2016-17 Immaculate Basketball
2016-17 Flawless Basketball
2017-18 Prizm Basketball
2017-18 Select Basketball
2017-18 National Treasures Basketball

Football

2017 Prizm Football
2017 Contenders Football
2017 National Treasures Football

Baseball

2017 Panini National Treasures Baseball
2017 Panini Flawless Baseball
2018 Panini Diamond Kings Baseball
2018 Panini Immaculate Baseball

Panini has offered exclusive parallels direct for products before, albeit not on this scale. A handful of products under the Prizm and Donruss Optic products have White Sparkle parallels available in packs made especially for the Panini Points program. 2012 Prizm Football had special Pylon parallels sold direct by Panini not long after the set’s release.

Comments? Questions? Contact Ryan Cracknell on Twitter @tradercracks.

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Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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4 comments

  1. J.R. 24 August, 2017 at 12:37

    While I do not own a hobby shop, I would imagine this is just another kick to the gut of store owners. Yet another avenue to lure customers (and/or their dollars) away from the brick and mortar shops that made our industry as amazing as it was, and still can be.

    Between Topps NOW, Panini Instant, online only products, and now this, these companies seem to be trying to cut out the middle man more and more, and are choking the card stores out one by one.

  2. Goodballcards 24 October, 2017 at 16:12

    agree with J.R.’s post above, but still interested in seeing the contenders price. currently you can only buy the prizm boxes for $120…dont really want prizm but would consider it at100 i think.

  3. Brandon Nelson 12 February, 2020 at 12:37

    I see JR’s point, but cutting out the middle man altogether may be necessary. It may be the only way to keep the price down. Who can afford a box of cards anymore? Opening packs has become a thing of the past, and kids are being cut out day by day in this hobby. Opening the packs was my favorite part of the hobby when I was a kid. Kids cant afford that, neither can their parents to be perfectly honest.

  4. warehause market 15 May, 2020 at 10:39

    You are not opening the same product as yu were when you were a kid. If you want cheap junk there is cheap junk available. If you are all about opening packs look on the discount for panini store. There is plenty of crap product that is proabably better then stuff I opened when I was a kid. Why would you epect to get epxensive items like good patches and numbered autos in cheap product? You get what you pay for.

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