NBA Starting 5 promotion starts today


By Chris Olds | Beckett Basketball Editor

You can be in the NBA’s Starting 5 by heading to a sports card shop in December.

A joint program through the NBA and its lone trading card licensee, Panini America, the NBA Starting 5 begins today and will allow collectors who pick up Panini cards at participating hobby shops the chance to get some exclusive cards, autographs, win prizes and maybe even get a VIP trip to the 2013 NBA Rookie Photo Shoot.

There will be an 18-card set made specifically for the promotion, and they will be distributed in packs available at more than 250 hobby shops around the country.

Five players are noted each week as starters and collectors who collect each card while buying in a hobby shop will receive a pack of Starting 5 cards. Some packs will include autographs and there may be a contest card inside as well good for shirts, memorabilia or trips such as one to the NBA All-Star Game.

Below are the players and a gallery of some cards made for the program.

Starting Five for Dec.1-8
Kyrie Irving
Brandon Knight
Harrison Barnes
Thomas Robinson
Austin Rivers

Dec. 9-15
Anthony Davis
Michael Kidd-Gilchrist
Derrick Williams
Jared Sullinger
Andre Drummond

Dec. 16-22
John Henson
Bradley Beal
Dion Waiters
Kawhi Leonard
Iman Shumpert

Dec. 23-29
Kobe Bryant
Blake Griffin
Kevin Durant
Blake Griffin (from packs of 2011-12 Limited)
Kevin Durant (from packs of 2011-12 Gold Standard)

Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at Follow him on Twitter by clicking here.


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  1. Nick Tegeler 1 December, 2012 at 17:19

    I don’t excited about these things anymore because my hobby store in town NEVER participates in these kinds of promotions. It’s The Book Broker that’s listed in the dealer guide of Beckett magazine. It Stinks that they don’t and is extremely frustrating…..

  2. Tony G 2 December, 2012 at 04:48

    I’m guessin Canadian retailers aren’t participating cause most card companies don’t give 2 licks about us up North.

  3. Joshua (jpleazme805) 2 December, 2012 at 07:44

    How many card shops will sell these promotional packs on ebay & keep the money? or give them to their big spenders.. then say they ran out or don’t have any… when a young collector comes in to buy a few packs of cards with their lunch money and/or savings…. ?

    some collectors have to save 2-3 months to buy a box of cards… out of 5 LCS in my area, only one had Black Friday packs.. & they had 20… which were giving out 5 packs that were already preselected & taped to certain boxes of Panini products…

    Basketball was not one of the chosen products… because the fan base of basketball cards is not very big in San Diego… they are a hard cell.. since most people buy their cards online, instead of a LCS…

  4. Richard 3 December, 2012 at 02:17

    If your hobby store does not take care of you, go somewhere else.
    Then again, if you only buy the occasional pack, and someone else is dropping $1000 a month,
    they know who’s the one paying to keep the lights on.

  5. Joshua (jpleazme805) 3 December, 2012 at 11:02

    promotions are supposed to be fair for all collectors…. it is to try to keep people interested in the hobby & to get them to spend more money…

    no wonder, so many collectors have stopped buying sports cards….

    How many kids do you know that actually collect sports cards? I have not met anybody under the age of 25 that collects sports cards in San Diego, Ca. Majority that I have met.. have been collecting for 20+ years…

    I have grown tired of collecting, because of the high prices & greed that businesses & collectors have…

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