NASCAR licensing VP: No new card deal yet
By Chris Olds | Beckett Sports Card Monthly Editor
NASCAR has five Cup races in the record books so far this season — and the racing organization’s chase to land a replacement for Press Pass continues.
Blake Davidson, NASCAR’s Vice President of Licensing and Consumer Products, told Beckett Media in an email on Tuesday that the organization is getting closer to securing a deal with a future trading card licensee.
“Closing in, but still not quite there,” Davidson said. “Will keep you posted.”
As it stands right now, the sport isn’t without new cardboard for this year — Press Pass’ final release was its 2015 flagship set released before it closed its doors on Jan. 5. The move came after 22 years in cardboard and the company had been NASCAR’s sole trading-card licensee for several years.
Last month, Davidson said NASCAR was talking with a few companies and considering its options.
Of current trading-card manufacturers, only two have previously issued NASCAR cards. Upper Deck created sets from 1995 to 2000, while Topps tried with eTopps in 2003. Rittenhouse produced a card set for the Indy Racing League back in 2007.
Panini America has not produced NASCAR cards, but the Action Packed and Pinnacle/Score brands that were produced throughout the 1990s are part of its portfolio. Panini also recently hired Press Pass’ former VP of Operations, Nick Matijevich, to work in product development. Matijevich built NFL products for Donruss/Playoff while working for the company from 2000 to 2005 before he moved to Press Pass.
Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at email@example.com. Follow him on Twitter by clicking here.